Why shoppers love personalised marketing

©iStock.com/alphaspirit 

It was a marketing tactic that when first introduced often freaked internet shoppers out. Although product recommendations still surprise some consumers, most have realised that this is not some big brother happening, but a modern marketing technique that can benefit them.

Evidence of this trend can be found in new research that shows how shoppers are increasingly appreciating it, in the US at least. The survey asked US consumers about their views on personalisation and...

By Liz Morrell, 22 January 2015, 0 comments. Categories: Data-driven marketing, Data Science, Email marketing, Personalised Marketing.

Why email marketing is not dead yet

©iStock.com/tumpikuja

The focus on social and mobile as hugely growing marketing channels has meant the spotlight has gone off email marketing somewhat. But, according to a new report from Salesforce, 2015 State of Marketing – email marketing remains as important a tool than ever with marketers increasingly citing it as being core to their business.

The report shows that nearly three quarters (73%) of respondents said that email marketing was core to their business. When asked why 60% said it was a...

By Liz Morrell, 14 January 2015, 0 comments. Categories: Email marketing, Mobile Marketing, Social Media Marketing.

Is this the definitive marketing technology landscape graphic?

Lumascape kicked off the trend for bringing an entire industry together on a single graphic while others have followed too, but Scott Brinker’s latest offering adds some vastly improved organisation to this bustling industry.

Brinker’s marketing technology supergraphic manages to incorporate almost 2,000 different companies without ever looking too chaotic. It is no mean feat given how his annual project...

New tool promises to predict effectiveness of marketing campaigns

©iStock.com/BrianAJackson

The launch of a new marketing prediction utility could mean marketers throwing away their crystal balls when trying to understand how effective their marketing is.

That is the claim of cloud marketing firm Emarsys, which has launched its new Smart Metrics tool this week. It claims the new solution gives brands the ability to predict revenue, purchase and engagement patterns, making trials and experimenting with campaigns a thing of the past.

The product allows marketers to see,...

By Liz Morrell, 08 January 2015, 0 comments. Categories: Data-driven marketing, Data Science, Email marketing.

Facebook launches Call to Action functionality for Pages

Picture credit: iStockphoto

Having a call to action has always been at the essence of any good marketing since that is the very point of marketing a brand or product.

Facebook for Business’s announcement, therefore, of a new call to action feature will help Pages drive business objectives further, since that call to action (CTA) can now be achieved simply with the press of a button.

The company is to roll out the new functionality in the US over the next few weeks and worldwide next year. The buttons...

The evolution of email and CRM in 2014

Picture credit: iStockphoto

There were many big changes in 2014 in the world of marketing technology, however the change that really stands out for me was the bold and high profile acquisitions of specialist email businesses made by some of the biggest players in CRM.

Oracle bought Responsys, while IBM snapped up Silverpop. Meanwhile, Campaign Monitor raised a hefty $250,000. This is evidence, were it needed, that 2014 was another big year for email.

The big CRM providers are not only realising the need for...

By Dela Quist, 12 December 2014, 1 comment. Categories: CRM, Customer Experience, Email marketing.

Ten last-minute Cyber Monday preparations for your e-commerce site

Cyber Monday 2013 was a landmark day in online retail and with this year’s event only weeks away, there are a number of last minute preparations e-sellers need to be making right now in order to take full advantage of the benefits headed their way. 

The craziness of the holiday season is just around the corner - Black Friday, Cyber Monday, Christmas, and Boxing Day are only weeks away and Cyber Monday in particular is the day that kick's off many online retailers' golden quarter.

According to...

By Jon Woodall, 24 November 2014, 0 comments. Categories: Commerce, E-Commerce, Email marketing, Paid Search.

SendGrid aims to get marketers and developers singing off same page with new release #AppsWorld

“Our goal is to ship the world’s wanted mail, not the world’s spam.” So claims Scott Williamson, director of product management at cloud-based email template provider SendGrid.

This goal is something the Colorado-based company takes very seriously, to the extent that they will “absolutely fire” customers who don’t follow email sending best practice.

Good sending habits, according to SendGrid, includes dropping non-responsive respondents, understanding the path of...

By James Bourne, 05 June 2014, 0 comments. Categories: Email marketing.

8 email marketing resolutions for 2014

2014 Email Marketing Resolutions

With the New Year comes an opportunity to do things differently (and better) than you did the year before. While personal resolutions such as losing weight and getting in shape are important to your personal health, why not take the time to make a few resolutions with your career health in mind too?

If you work in

By Maciej Fita, 10 January 2014, 0 comments. Categories: Email marketing.

Next takes on Google in the battle for your inbox

A few months ago a funny thing happened to my inbox – Google redesigned it.  I wasn’t expecting it but actually when I got used to it, I quite liked it.  If you’re not a Gmail user you probably won’t have seen it but it looks something like this:

Gmail_inbox_desktop

(Note the 3 tabs across the top)

It’s quite a radical change...

By Gareth Crew, 05 December 2013, 0 comments. Categories: Advertising Technology, Campaigns, E-Commerce, Email marketing, Search Marketing.