Want people to open your emails? Play on their FOMO, says Mailjet
Getting your customer or subscriber base to open emails is an eternal struggle for marketers. You can A/B test until the cows come home but sometimes, nothing seems to work, while other times you barely try and end up surpassing your own expectations.
Email provider Mailjet delved into its 15,000 subscriber base to take a look at exactly what's working for them, and shared their findings with us.
It's come up with a term to describe what makes people open more emails...