Why email marketing isn’t at the heart of marketing automation

This may seem like an odd comment for an email marketing advocate to make; in fact, readers of my previous blog posts might wonder what I’m on about. After all, I’ve drafted post after post about segmentation best practice, the reactivation of dead leads and how to achieve true personalisation, and time after time I’ve hailed email as one of the incredible tools that can make the holy grail of ROI a reality.

But the important distinction is this.

Email marketing is, admittedly, an important...

By Adam Oldfield, 22 March 2017, 1 comment. Categories: Automation, Email marketing.

A guide to making the most of your own digital tools: Email, social, and more

Developing a free digital tool that offers value to your customers can be great for your business. A useful tool can make you indispensible, more visible and present your business as an industry authority. They also are great for SEO by increasing site traffic and when used for link acquisition.

Online tools appear in all sorts of industries, from tools for improving your digital marketing efforts, payroll calculators, or tools that helps you visualise the bedroom you want to decorate before you buy the...

By Adam Blackford-Mills, 17 March 2017, 0 comments. Categories: Email marketing, Search Marketing, Social Media Marketing.

How to ensure your email campaign grabs your customers’ attention

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In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

However, people can be apathetic towards a large chunk of the sponsored or branded emails they receive. In order to overcome a potential client’s indifference, one must be creative and relevant. New and...

By Kym Reynolds, 31 January 2017, 0 comments. Categories: Customer Experience, Email marketing, Mobile Marketing.

How artificial intelligence will revolutionise marketers’ lives

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Marketers are usually the ones responsible for creating the buzzwords that follow us everywhere we go; that is, until artificial intelligence (AI) turned the tables and made the whole marketing industry buzz with excitement. But will AI make life easier for marketers or will it, in the end, replace them?

We believe that AI will not replace marketers but enhance their knowledge and experience. AI will...

The 10 things you need to ask for in a marketing automation demo

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Marketing budgets continued to rise in 2016, advancing to 12% of company revenue, on average, according to Gartner. This ongoing investment in the profession has left the majority of marketers optimistic about the year ahead. However, with increased spending power comes heightened scrutiny from those holding the purse strings, and an even greater focus on ROI.

So, whether...

By Adam Oldfield, 18 January 2017, 1 comment. Categories: Automation, Best Practice, Email marketing.

How to optimise the deliverability of a new email campaign

Sending a new email campaign, can be nerve-wracking, not least because there are increasing pressures on marketers to engage, convert, drive sales and achieve ROI (return on investment).

How will the data behave? How many bounces will be incurred? How many emails will end up in junk? There are these – and many more – obstacles to navigate, before the marketer can even reach the recipient.

After that there are further quandaries – will the subject line capture their attention? Will they open...

By Adam Oldfield, 26 October 2016, 1 comment. Categories: Email marketing.

Email's not dead, it's just getting harder to do well

(c)iStock.com/Jacob Ammentorp Lund 

Earlier this year, researchers revealed the average person’s attention span is eight seconds. That’s one second less than the average attention span of a goldfish, and roughly how long it took to read this sentence. 

This change in attention span is arguably a result of consumers becoming digital multi-taskers, known to switch media platforms as many as 27...

By Mark Ash, 13 October 2016, 0 comments. Categories: Email marketing.

Back to basics: Quick ways to grow your email subscriber list

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One of the most important jobs of a marketing manager is to curate an email database - and this is not an easy task. How can you be sure it's up to date and that you are using it effectively?

Most importantly, how can you encourage more people to subscribe?

Unfortunately, a lone opt-in box on your website won't be enough. To significantly expand your email list, you'll need to incorporate and encourage sign-ups across all of your marketing, social strategies, and content.

By Steven Ledgerwood, 12 October 2016, 0 comments. Categories: Email marketing.

Want people to open your emails? Play on their FOMO, says Mailjet

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Getting your customer or subscriber base to open emails is an eternal struggle for marketers. You can A/B test until the cows come home but sometimes, nothing seems to work, while other times you barely try and end up surpassing your own expectations. 

Email provider Mailjet delved into its 15,000 subscriber base to take a look at exactly what's working for them, and shared their findings with us. 

It's come up with a term to describe what makes people open more emails...

By Rachael Power, 06 September 2016, 0 comments. Categories: Email marketing.

Why you should start Christmas email marketing prep now

Others may be making the most of the last rays of summer, but for marketers the festive season is already in full swing.

Months of pre-planning go into the emails that hit inboxes come December - and with overall email volume increasing by 25% during the festive season, it’s clear that marketers have to work harder than ever to engage customers.

So what can brands do to break through this year’s explosion of Christmas inbox clutter?

Creative Christmas content

Today’s competition is fierce,...

By Jill Brittlebank, 05 September 2016, 0 comments. Categories: Best Practice, Email marketing.