Five martech lessons from 2017 you need to take into 2018
It’s the time of year when marketers commonly reflect on the past year and gear themselves up for what’s to come in the 12 months.
As we emerge blinking and bleary-eyed from the holiday season into 2018, it’s not just a case of focusing on ‘what’s new’. Part of growing and developing as a business requires an honest analysis of your successes and failures in 2017.
You take forward with you what worked and discard what didn’t.
There are in fact a number of key martech themes from...