What is the real business value of Pinterest?

Pinterest: What is it?

Pinterest is picking up speed like a locomotive. Most insiders have already signed up. Probably because they are afraid to miss the next big thing. Those who have not are probably afraid to ask the "what is Pinterest?" question aloud. 

Pinterest is ultimately a virtual pin board where consumers can grab images from their web surfing activity and ‘pin’ them up on categorical boards that allow them to share and revisit the information as necessary....

By Kara Trivunovic, 15 June 2012, 2 comments. Categories: Email marketing, Social Media Marketing.

A Tale of Two Appeals to Guilt

I felt guilty twice today when I rejected marketers appeals to me. Both appeals used guilt. But they came off really differently. At roughly 10 AM I got a phone call from a pediatric medical organization — seeking a donation.

I could be (very) wrong… but I had the distinct impression that they had done some “tone-of-voice” testing and had settled on just the perfect way to say  the name of the disease and describe how it impacts kids.

It really got to me — too much, in...

By Rassak, 24 April 2012, 0 comments. Categories: Email marketing.

The power of integration - Making Email Marketing Work with Social Media Marketing

It's tempting to think of social media and email marketing as different channels that don't compliment each other and certainly don't have the potential to augment each other. Don't fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Making social media work with email marketing isn’t automatic and it’s not easy. It requires careful planning and content management. Yes—many email service providers offer what...

By Kara Trivunovic, 12 April 2012, 0 comments. Categories: Email marketing, Social Media Marketing.

Chris Brogan video: Get mobile - Smartphones are the new smoking #smwf

The personal, ubiquitous and indispensible perception of mobile phones has created the “best social network in the world”, said Chris Brogan at #SMWF this week, with SMS and email contacts still representing the gold standards for marketing.

“The laptop is no longer where we live and die,” he told a packed keynote theatre on Tuesday, emphasising the importance of the mobile channel. “Smartphones are the new smoking - and QR codes are not the answer.”

In a far ranging,...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Email marketing, Social Media Marketing.

The Five Cardinal Rules of Email Targeting

Relevance. It is what marketers are striving to achieve in their email marketing programmes today. But how that relevance is achieved is often answered by "it depends" which really gets us nowhere, fast. While it is true that targeting strategies for email are often driven by unique aspects of a brand's email programme, there are some hard and fast rules that will, at minimum, give you a place to start and something to think about.

Time is on your side

Look at the various points of contact and interaction...

By Kara Trivunovic, 07 March 2012, 0 comments. Categories: Email marketing.

How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Non-Profit Marketing in Tough Economic Times

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....

By BTZ Brand, 22 August 2011, 0 comments. Categories: Advertising, Advertising Technology, Email marketing, Social Media Marketing.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Nick's top Blog Posts to Read for July 21, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers.