Email newsletters: the secret to knowing your customers
Email newsletters are a useful sales tool, but are highly underutilised as a way of creating conversations. Sending out a regular newsletter is a wonderful way to send information to customers, but communication is a two way street.
Collecting information at sign up isn’t the only way to obtain valuable information from customers; there are several other methods to glean wonderful customer insights from newsletters.
Imagine Every Newsletter is a Test
Sending the same newsletter to the entire contact...