80% of global smishing attacks targeted EU citizens

New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure

The figures reveal an alarming persistence – and growing complexity – in telecom fraud schemes. The ITW Global Leaders’ Forum (GLF) recently reported 92% of carriers are...

Lack of customer data is major obstacle in reaping rewards of AI

Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges.

Twilio’s fifth annual State of Customer Engagement Report has revealed the growing importance of brands disclosing how they use customer data to deliver AI-powered...

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap 

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. 

The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over the next 12 months.  

The course will bridge the AI knowledge gap for marketers of all...

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.  

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content...

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

Digital marketing skills show positive growth but sector demands outpace professional development 

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. 

This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and...

Why UK customers are ghosting businesses

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.

According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were not confident in their knowledge of deliverability, let alone how to achieve it. This gap...

Almost half of British shoppers unsubscribed from marketing emails

A email app icon on a smartphone.

Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation. 

Based on a survey of more than 11,000...

More than two-thirds of consumers being sent irrelevant messages by retail brands

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.

Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over two-thirds (69%) of consumers reporting that they receive irrelevant messages from brands and 41% saying they do not feel valued when it comes...

Less than half of consumers can spot an AI-generated email

An email app logo on a phone.

Consumers are having difficulty spotting the dfference between emails written by humans and those constructed by AI.

This is according to a recent survey into AI brand communications, commmissioned by email marketing specialist Instiller, following the exponential growth of AI-language tools like ChatGPT.

The company wanted to know if AI-generated marketing is actually undetectable, and the results are telling.

After asking a panel of consumers to identify...