Which ecommerce techniques are the most effective?
Anyone involved in ecommerce will have probably been asked what optimisation strategy they are going to utilise to drive engagement and increase their sales.
For people not particularly tied into the marketing tech landscape, the dizzying array of options can seem intimidating.
It is also hard to dig up much quantitative data on what effects different techniques tend to have from among all the marketing materials and technical jargon.
To try and counter this, marketing personalisation technology company