37% of online spend done through Amazon
Amazon continues to exert dominance over the ecommerce space as new research shows that the retail giant now equates for over a third of online consumer spend.
Global ecommerce consultancy Salmon has found that 37% of all money spent online by consumers goes to Amazon.
What’s more, this looks likely to increase in the future. In a survey of over 600 consumers, 73% said that they will increase their use of digital shopping channels in the future.
Amazon’s dominance stems largely from the fact that...