How digital can help retail brands weather the political storm

(c)iStock.com/Martin Dimitrov

Recent political events in the UK have left all service sectors facing an uncertain future. New ways of working are a necessity, not a prerequisite, as retailers and restauranteurs adjust to a changed landscape.

The pace of innovation across sectors in the last five years has been quicker than in any of the previous 20 put together. Mobile, 4G and a rise in eCommerce behaviours has created a new breed of consumer; demanding, impatient, promiscuous. However, this could prove...

By Helen Slaven, 08 July 2016, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Why CPG brands must make eCommerce a priority

eCommerce sales for consumer goods companies have risen by 42% in the last year, a substantial figure in an industry that is experiencing only 2% growth overall.

Some consumer packaged goods companies (CPGs) have been naturally well positioned to thrive in this channel as consumers are comfortable buying things like electronics online.

But CPGs that primarily sell consumables and impulse items (e.g., snacks and beverages) face more challenges online. These brands often rely...

By Rupert Naylor, 17 June 2016, 0 comments. Categories: E-Commerce.

Luxury brands should embrace eCommerce to engage customers, report says

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eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But with the market set to explode, new research shows that thanks to information about their customers’ online activity luxury retailers have the opportunity to know 80% of their in-store customers by name.

The research, Digital Frontier 2016: Digital luxury is turning mainstream, by Contactlab in conjunction with Exane BNP Paribas, showed that brands must work harder to embrace the opportunities of connecting eCommerce...

By Liz Morrell, 15 June 2016, 1 comment. Categories: Advertising, Commerce, E-Commerce.

Only a third of retailers have tried beacon marketing tech, report says

(c)iStock.com/Antonio_Diaz

Retail  brands must focus on four key areas in 2016 that include continued integration of instore and online customer experiences, according to the latest Future of Retail study from Walker Sands.

The study, which showed a general plateauing of retail activity this year, surveyed 1,400 consumers in the US and found that seven in ten of them were willing to opt into instore tracking and mobile push notifications if retailers properly incentivised them to do so. Only 6% of consumers had...

By Liz Morrell, 15 June 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

Spending on online fraud prevention to soar by 30% by 2020

(c)iStock.com/Martin Dimitrov

eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

The figures, from new report Online Payment Fraud: Key Vertical Strategies and Management 2015-16 by Juniper Research, suggest such companies will be working particularly hard to prevent fraudsters targeting mobile transactions.

This is because many companies have yet to apply the same levels of protection to mobile as they have to desktop, it...

By Liz Morrell, 14 June 2016, 0 comments. Categories: Commerce, E-Commerce.

How fashion eCommerce brands can stave off the Amazon threat

Recent figures from the Office of National Statistics revealed that whilst the UK retail sales figures are on the rise, clothing retail sales are failing to hit the mark.

This should surely be a wake up to clothing brands to re-think their approach to driving sales, loyalty and devotion amongst their customer base.

The performance of online fashion may be better than offline (worth

By Jason De Winne, 13 June 2016, 2 comments. Categories: E-Commerce.

How to protect yourself against eCommerce counterfeiting

(c)iStock.com/Dan Bayley

With World Anti-counterfeiting Day in its 18th year, the global issue is a topic that every brand should be looking at. The fact is, counterfeiting is a growing problem that affects all markets.

To give an indication of the problem, in 2013 $1.7bn counterfeit goods were confiscated by US law enforcement agencies, posing a risk to many brands from a reputational, revenue and consumer perspective.

So how can brands effectively...

By Charlie Abrahams, 08 June 2016, 0 comments. Categories: E-Commerce.

How to win the eCommerce merchandising game

Merchandising needn’t be a trade off between gains and losses, and overcoming the fundamental conflict between finite real estate and infinite merchandising options means taking a unified approach and targeting down to ever more granular customer segments.

For years, almost since the birth of eCommerce, online marketers have been playing a zero-sum game – a game of give and take in which the simple act of promoting one set of products has the effect of demoting...

By Michael Mokhberi, 01 June 2016, 0 comments. Categories: E-Commerce.

How to split your eCommerce marketing budget

When it comes to promoting your products and services online, knowing where to invest your marketing spend can be something of a digital minefield.

The mediums of pay-per-click (PPC), search engine optimisation (SEO) and social media marketing (SMM) each boast individual merits that, when executed correctly, can boost your bottom line and generate healthy ROI’s, but how should you split your efforts?

Analytics programmes can pinpoint where web traffic comes from and what visitors do once they land on...

By Thomas Coppen, 01 June 2016, 0 comments. Categories: Advertising, E-Commerce.

Slow delivery leads to online basket abandonment in 60% of cases

For retailers desperate to control their whole online customer journey, the issue of delivery has always been a stumbling block where retailers face basket abandonment and potential damage to their brand.  

But a new survey shows that 60% of consumers in the US said they had abandoned their shopping cart because the retailer offered slow delivery options.

The study, of 650 respondents in the US and carried out by same-day delivery firm Dropoff, showed that 97% of customers said speed is at least...

By Liz Morrell, 23 May 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.