How fashion eCommerce brands can stave off the Amazon threat

Recent figures from the Office of National Statistics revealed that whilst the UK retail sales figures are on the rise, clothing retail sales are failing to hit the mark.

This should surely be a wake up to clothing brands to re-think their approach to driving sales, loyalty and devotion amongst their customer base.

The performance of online fashion may be better than offline (worth

By Jason De Winne, 13 June 2016, 2 comments. Categories: E-Commerce.

How to protect yourself against eCommerce counterfeiting

(c)iStock.com/Dan Bayley

With World Anti-counterfeiting Day in its 18th year, the global issue is a topic that every brand should be looking at. The fact is, counterfeiting is a growing problem that affects all markets.

To give an indication of the problem, in 2013 $1.7bn counterfeit goods were confiscated by US law enforcement agencies, posing a risk to many brands from a reputational, revenue and consumer perspective.

So how can brands effectively...

By Charlie Abrahams, 08 June 2016, 0 comments. Categories: E-Commerce.

How to win the eCommerce merchandising game

Merchandising needn’t be a trade off between gains and losses, and overcoming the fundamental conflict between finite real estate and infinite merchandising options means taking a unified approach and targeting down to ever more granular customer segments.

For years, almost since the birth of eCommerce, online marketers have been playing a zero-sum game – a game of give and take in which the simple act of promoting one set of products has the effect of demoting...

By Michael Mokhberi, 01 June 2016, 0 comments. Categories: E-Commerce.

How to split your eCommerce marketing budget

When it comes to promoting your products and services online, knowing where to invest your marketing spend can be something of a digital minefield.

The mediums of pay-per-click (PPC), search engine optimisation (SEO) and social media marketing (SMM) each boast individual merits that, when executed correctly, can boost your bottom line and generate healthy ROI’s, but how should you split your efforts?

Analytics programmes can pinpoint where web traffic comes from and what visitors do once they land on...

By Thomas Coppen, 01 June 2016, 0 comments. Categories: Advertising, E-Commerce.

Slow delivery leads to online basket abandonment in 60% of cases

For retailers desperate to control their whole online customer journey, the issue of delivery has always been a stumbling block where retailers face basket abandonment and potential damage to their brand.  

But a new survey shows that 60% of consumers in the US said they had abandoned their shopping cart because the retailer offered slow delivery options.

The study, of 650 respondents in the US and carried out by same-day delivery firm Dropoff, showed that 97% of customers said speed is at least...

By Liz Morrell, 23 May 2016, 0 comments. Categories: Best Practice, Commerce, E-Commerce.

How to protect your brand in China's growing digital marketplace

(c)iStock.com/narvikk

The impact of the internet on productivity and growth in the Chinese marketplace has been nothing short of transformational and the revenue potential that this emerging eCommerce market offers makes China a very tempting digital business proposition. 

According to a report from the McKinsey Global Institute, the projections are that new internet apps could fuel seven to 22% of China’s incremental GDP...

By Charlie Abrahams, 16 May 2016, 1 comment. Categories: Branding, Commerce, E-Commerce.

Automation is ushering in a new era of retail and eCommerce - are you keeping pace?

(c)iStock.com/master1305

We have come a long way from the corner shop of our grandparents’ world.  We've gone from local grocers, to high street shops, to shopping malls, to out of-town mega centres, to the virtual world of eCommerce.

The landscape is forever changing and retailers need to keep apace to stay in the game

We're a creative agency with many clients at the forefront of innovation within the retail and tech sectors including Vodafone, Yo Sushi! and HCL. But, it’s not about the...

By Max Eaglen, 10 May 2016, 0 comments. Categories: Automation, E-Commerce.

Opinion: Personalise your eCommerce content or lose customers

(c)iStock.com/Prykdhov

With 30% of internet users now shopping online weekly, eCommerce is enjoying something of a golden age.

But in today’s new world of growing consumer demands, fierce competition and endless choice, brand loyalty (as we know it) is dead.

According to Ometria's recent study of consumer attitudes to digital marketing, 46% of UK customers will leave their favourite...

By Ivan Mazour, 06 May 2016, 0 comments. Categories: E-Commerce, Personalised Marketing.

Latest martech launches focus on personalisation and beacons

(c)iStock.com/akrp

Marketing automation specialist Force24 has released two new features to its platform that it claims will allow even more personalised communication with clients’ customers.

The company releases four major updates a year with the two latest features in the first update of 2016 comprising an SMS decision engine and a programmatic integration feature.

The first addition claims to mimic the responses of a human being, managing thousands of concurrent conversations whilst maintaining real life...

By Liz Morrell, 19 April 2016, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.