Product pages: make them perfect

As ecommerce continues its explosive growth, consumers are buying more than ever before.  Dollars are shifting to digital, with online sales projected to exceed $523 billion by 2020.

That’s a big deal.

At the same time, the landscape has also grown fiercely competitive and consumer-dominated.

More connected and empowered than ever before, today’s shoppers don’t just expect, they...

By Uana Coccoloni, 07 June 2017, 0 comments. Categories: E-Commerce, Web Analytics.

Technology and the ‘last mile’

The ‘last mile’ is the very last part of the supply chain, just before goods or services reach end users.  

The term originated in the telecom industry, where it was used to refer to the last length of cable that delivered services to customers.

Over time however, the term has come to mean the last stage of delivery in general, regardless of sector or goods being supplied.

consumers are demanding quicker deliveries

Consumers are demanding quicker deliveries than ever before and big businesses...

By Dr Barbara Hüppe, 19 May 2017, 0 comments. Categories: Advertising Technology, E-Commerce.

Avoiding the damage of a website crash

The recent website crash experienced by Virgin Money Giving has already proven to be a very expensive mistake by the brand.

Even temporarily ignoring the financial aspect, in the short-term it prevented friends, colleagues, and relatives from personally supporting those who were running.

In the long term, it could potentially have far-reaching consequences for one of the most trusted and successful British...

By Sven Hammar, 17 May 2017, 0 comments. Categories: E-Commerce.

ONS figures show decline in retail store sales as online continues to grow

Figures from the ONS show that retail sales fell 1.4% in the first three months of 2017. Average store prices increased by 3.3%, representing the largest growth since 2012.

The first quarter of 2017 is the third consecutive period of negative growth.

However, online sales increased year-on-year by 19.5%.

Retailers can no longer shun the truth that shoppers crave a more immediate, reliable and digitally driven...

By Colm Hebblethwaite, 21 April 2017, 0 comments. Categories: E-Commerce.

Cohort analysis, responsive design, and 3 other must-know e-commerce concepts

Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in.

Here’s the thing about that, though - running a full-fledged online retail outlet’s a little different from selling a few things on a user-driven site. There are certain things you’ll need to know, and certain things you’ll need to do.

First thing’s first, get yourself set up with an e-commerce platform.

By Christina Coons, 06 April 2017, 0 comments. Categories: E-Commerce.

24% of UK businesses have stopped preparations for EU Data Protection Regulations

Around a quarter of firms have cancelled their preparations for the incoming regulation because they believe it will not apply after Brexit.

The EU General Data Protection Regulation (EU GDPR) is a group of rules designed to coordinate data protection laws across Europe.

The EU GDPR has been years in the making but has now been ratified by the UK. It is due to take effect in May 2018.

This is likely before the Brexit process is complete. The process, beginning with the triggering of Article 50 this week, will...

By Colm Hebblethwaite, 30 March 2017, 0 comments. Categories: Data-driven marketing, Data Science, E-Commerce.

How rich content is helping to build brands across the connected world

Over the years, we have seen manufacturers using all available technologies to aggregate and publish various types of enhanced information about their products. While rich content may not be new to most brands, product manufacturers and retailers in the eCommerce world, it continues to help boost conversions and to connect at a deeper level with their consumers.

Rich product content – which can include photos, videos, interactive tours, 360 views, comparison charts, Q&As and product selectors, has...

By Chris Bosworth, 06 March 2017, 0 comments. Categories: Branding, Content Marketing, E-Commerce.

Why does customer engagement matter for retailers?

(c)iStock.com/darrya

The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations and offer the right products.

This means marketers need to find ways to both retain their existing customers and...

By Karen Wheeler, 18 January 2017, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Don’t be afraid to embrace the new ‘vampire economy’

(c)iStock.com/mbolina

Another Halloween may have been and gone, but it seems that the UK population is still rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given...

By Saima Alibhai, 12 January 2017, 0 comments. Categories: Commerce, E-Commerce.