Cohort analysis, responsive design, and 3 other must-know e-commerce concepts

Got something cool to sell, and sites like Etsy don’t quite cut it? Guess it’s time for an upgrade. Time for you to stop dipping your toes into the world of eCommerce and dive right in.

Here’s the thing about that, though - running a full-fledged online retail outlet’s a little different from selling a few things on a user-driven site. There are certain things you’ll need to know, and certain things you’ll need to do.

First thing’s first, get yourself set up with an e-commerce platform.

By Christina Coons, 06 April 2017, 0 comments. Categories: E-Commerce.

24% of UK businesses have stopped preparations for EU Data Protection Regulations

Around a quarter of firms have cancelled their preparations for the incoming regulation because they believe it will not apply after Brexit.

The EU General Data Protection Regulation (EU GDPR) is a group of rules designed to coordinate data protection laws across Europe.

The EU GDPR has been years in the making but has now been ratified by the UK. It is due to take effect in May 2018.

This is likely before the Brexit process is complete. The process, beginning with the triggering of Article 50 this week, will...

By Colm Hebblethwaite, 30 March 2017, 0 comments. Categories: Data-driven marketing, Data Science, E-Commerce.

How rich content is helping to build brands across the connected world

Over the years, we have seen manufacturers using all available technologies to aggregate and publish various types of enhanced information about their products. While rich content may not be new to most brands, product manufacturers and retailers in the eCommerce world, it continues to help boost conversions and to connect at a deeper level with their consumers.

Rich product content – which can include photos, videos, interactive tours, 360 views, comparison charts, Q&As and product selectors, has...

By Chris Bosworth, 06 March 2017, 0 comments. Categories: Branding, Content Marketing, E-Commerce.

Why does customer engagement matter for retailers?

(c)iStock.com/darrya

The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations and offer the right products.

This means marketers need to find ways to both retain their existing customers and...

By Karen Wheeler, 18 January 2017, 0 comments. Categories: Commerce, Customer Experience, E-Commerce.

Don’t be afraid to embrace the new ‘vampire economy’

(c)iStock.com/mbolina

Another Halloween may have been and gone, but it seems that the UK population is still rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given...

By Saima Alibhai, 12 January 2017, 0 comments. Categories: Commerce, E-Commerce.

Key retail tech trends marketers should watch out for in 2017

(c)iStock/Muenz

At the recent Future of Retail event, the one question all attendees were seeking to answer was what tech will we see in the coming months that will bolster the struggling high street.

We saw augmented reality hit the mainstream in 2016 and 2017 will be no different. Visual technologies, the likes of augmented and virtual reality, will have a big impact on retail next year as brands look to create immersive, theatrical experiences in-store.

We can already see this emerging as a theme in the...

By Ray Fowler, 19 December 2016, 0 comments. Categories: E-Commerce.

What can marketers learn from Amazon Go?

(c)iStock/FangXiaNuo

A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience.

The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on placing themselves into every facets of a customer’s life. From books to music,...

By Guy Marson, 19 December 2016, 0 comments. Categories: E-Commerce.

It's not too late: How brands can still increase eCommerce sales this Christmas

(c)iStock/Geber86

With nine out of ten shoppers admitting they will spend the same or more compared to 2015, the 2016 festive season could prove more lucrative than ever for brands that are in tune with their customers. But as technology empowers consumers to shop in more ways than ever before, understanding the evolving purchase journey is crucial.

UK data from the HookLogic Exchange, the world’s largest pool of online shoppers (190 million) and online browsers (91 billion) has revealed a new wave of...

By Ben Cooper, 19 December 2016, 0 comments. Categories: E-Commerce.

Black Friday: Blot on the retail calendar, or awash with opportunities?

(c)iStock/BikeWorldTravel

Two years ago, the media dined out on stories of in-store fights over cheap televisions. As a result, last year we saw more web-based campaigns – an attempt to avoid in-store pressure and panic. But that brought strains of its own, as retailers’ websites buckled under the weight of demand.

We've also seen Amazon launch Black Friday offers early and other retailers following suit by extending offerings to week-long periods to get around the mayhem.

Despite retailers' best...

By Jonathan Rhodes, 24 November 2016, 0 comments. Categories: E-Commerce.