How Amazon’s Prime Week provides opportunities for other shopping apps
It could be tempting for shopping apps to take the week off when Amazon holds its annual Prime Week ecommerce event. Such is the seeming dominance of the US retail giant that competing brands could be forgiven for thinking that they don’t stand a chance durin the week-long sales event.
But, according to mobile app marketers Liftoff, the benefits of Prime Week do extend to companies other than Amazon.
This may seem counter-intuitive. After all, this year’s Prime Day was the