A tailored fit: How Boohoo used digital marketing to drive sales and grow revenue

The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.

Yet some online retailers are experiencing a true golden age. The

By Ivan Mazour, 23 October 2017, 0 comments. Categories: E-Commerce.

What’s next for Magento 1 users?

A number of digital marketers and marketing managers will be well aware that Magento 2 (M2) has launched, which will leave the current release – Magento 1 (M1) – somewhat redundant. But many will also be mindful of the commentary that there is no easy upgrade process. So where do marketers go from here?

Before making any next-step decisions, it is crucial to understand the genuine options available, and the reasons for potentially pursuing one route over another.

users will be given 18 months’...

By Andy McCaul, 16 October 2017, 0 comments. Categories: E-Commerce.

Getting your eCommerce business ready for the peak shopping season

There’s no question that retailing is a tough market, and the advent of eCommerce has made it even tougher. The web has levelled the playing field among large and small retailers, and made everyone a potential global business, capable of trading 24/7 across borders and time zones.

In 2016, retail eCommerce sales worldwide were $1.86 trillion, with ecommerce revenues projected to grow to $4.48 trillion by 2021 as we continue to...

By Andrew Bartlam, 25 September 2017, 0 comments. Categories: E-Commerce.

Brands & E-retailers: The only way is partnership

The current e-commerce status quo that minimises brand engagement and prioritises sales is potentially damaging for both brands and e-retailers for a number of reasons. Not only are brands likely to start seeing major e-retailers as an unfortunate necessity, and less as key partners helping inform their retail strategy, but they will also limit their audience to bargain hunters always looking for the lowest price, which only caters to opportunism.

Traditional brand wisdom dictates that it is vital to create a...

By Andrew Watts, 22 September 2017, 0 comments. Categories: Commerce, E-Commerce.

Is online ‘e-tailing’ missing the human touch?

Last year the IMRG reported that UK consumers spent a huge £133 billion online – £18 billion more than 2015; growth that is in part fuelled by the 47% year-on-year increase in sales made on smartphones. With figures set to record a further 14% growth for 2017 it’s clear that the retail industry is dealing with a new kind of customer.

As online, mobile-first shopping habits continue to rise, online retailers...

By Sophie Rayers, 18 September 2017, 0 comments. Categories: Customer Experience, E-Commerce, M-Commerce.

The four myths of customer engagement

Customer engagement is critical for brands. If you’re in the game of trying to build better relationships with your customers, you’re on point. Learning what your customers want and then giving it to them; building brand loyalty and advocacy to foster customers for life. What’s not critical about that?

At Thunderhead, we define customer engagement as an ongoing, value-driven relationship between a customer and a business, which is consciously motivated according to the customer’s...

By Jason Hemingway, 12 September 2017, 0 comments. Categories: Customer Experience, E-Commerce, Personalised Marketing.

5 top tips for social re-targeting

Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at shoppers who’ve already purchased.

This can leave buyers frustrated, and marketers out of pocket, as their investments in retargeting fall on disinterested consumers.

So why should we bother with retargeting? It can be a...

By Serge Millbank, 08 September 2017, 1 comment. Categories: E-Commerce, Social Media Marketing.

Innovative packaging, unboxing videos and creating ‘theatre’

The rise of e-commerce has presented marketers and brand managers with many different challenges. One of the most critical is how to build brand loyalty when shoppers haven’t left their homes or stepped inside a store.

E-commerce may have ushered in an age of convenience but it has also significantly reduced the number of meaningful touchpoints between brand and consumer. This has the potential to seriously impact brand love and repeat purchases.

According to...

By Isabel Rocher, 05 September 2017, 0 comments. Categories: Customer Experience, E-Commerce.

What do customers want from ecommerce apps?

Purchasing items through a mobile app is becoming an increasingly common practice. Back in the dark ages of 2014, only 12% of total US ecommerce was done through mobile. By 2020, it is estimated that that group of early adopters will have swollen to 45% of all ecommerce spend.

This growth will spur more and more brands to create their own ecommerce apps. But aside from offering customers and easy way to purchase your products, do brands really understand what customers actually want from these apps.

Leading B2B research...

By Colm Hebblethwaite, 07 August 2017, 0 comments. Categories: E-Commerce.

How Amazon’s Prime Week provides opportunities for other shopping apps

It could be tempting for shopping apps to take the week off when Amazon holds its annual Prime Week ecommerce event. Such is the seeming dominance of the US retail giant that competing brands could be forgiven for thinking that they don’t stand a chance durin the week-long sales event.

But, according to mobile app marketers Liftoff, the benefits of Prime Week do extend to companies other than Amazon.

This may seem counter-intuitive. After all, this year’s Prime Day was the

By Colm Hebblethwaite, 31 July 2017, 1 comment. Categories: E-Commerce, M-Commerce.