Four ways to maximise Amazon's social marketing power

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth - 60% year on year.

This should come as little surprise; after all,  the e-retail giant has not only completely transformed the way we do business, both in...

Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget?

With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts. Whilst a number of search specialists are – quite rightly – deploying clever tactics to boost organic listings, businesses should also remember the benefits that paid search can bring – speed, insight and ROI. However, if budgets are limited, what’s the best way to invest time and money with AdWords?

Google Shopping is not new – in...

By Andy McCaul, 24 April 2018, 0 comments. Categories: Advertising, Advertising Technology, Commerce, E-Commerce.

Counting time: Understanding ecommerce ROI

In the age of digital transformation, ecommerce teams have become one of the most vital commodities for businesses, especially for companies struggling with loss-making traditional channels to market.

And, yet how many organisations are actively empowering these teams to maximise their corporate value? Facing the escalating cost of talented ecommerce experts, there is a pressing need to unlock the potential of existing teams.

Right now, far too many ecommerce teams are operating blind, using gut-feel and best...

By Duncan Keene, 29 March 2018, 0 comments. Categories: E-Commerce.

Try-before-you-buy trend will see retailers face “returns tsunami”

As online companies continue to exert an ever greater influence over the consumer products market, a new trend has emerged that could be dangerous for unprepared retailers. The last year has seen companies like ASOS, Topman and schuh introduce try-before-you-buy options for consumers.

ASOS is a leading pioneer of this kind of approach, introducing their try-before-you-buy initiative in November 2017 in partnership with payment company Klarna. The scheme, which has been adopted by other retailers, allow...

By Colm Hebblethwaite, 21 March 2018, 0 comments. Categories: E-Commerce.

How E-Commerce teams can benefit from Marketing Calendar Software

It is a new year and several e-commerce marketing teams are looking for improved methods of operating efficiently. Lightly resourced are these departments considering the number of marketing channels or tactics utilized to promote their products and brands.

They’re inundated with communicating plans, changes to plans by constantly updating and sending spreadsheets across the organization. These activities are literally occurring until final publication of content to all digital, social and mobile...

By Rahim Kassam, 23 February 2018, 0 comments. Categories: E-Commerce.

Five ways to combat shopping cart abandonment

It’s February, and that means only one thing - its 11 months until the next set of January sales.

A few years ago, consumers would have to battle huge crowds, trudging from shop to shop in the freezing cold, elbowing people out the way to get the best deals only to find they’ve run out of stock...but, this year it is likely that many of us were getting our hands on cut price products from our warm and cozy living rooms.  

In 2018, sales shopping on the high street is but a distant memory for...

By Sam O'Meara, 16 February 2018, 0 comments. Categories: E-Commerce.

Embracing the chill: how brands can cash in on winter weather woes

British winter weather. We all know it, and we all hate it - driving rain, biting frosts, and evenings spent huddled under the duvet. But as consumers are holed up inside wishing they were sunning themselves on an exotic beach, advertisers should be aware of the lucrative opportunities that exist to cash in on weather-induced shopping.

At The Trade Desk, we recently looked into consumer receptiveness to advertising during last year’s cold snaps, with some interesting revelations.

Consumers shop as the...

By Sacha Berlik, 09 February 2018, 0 comments. Categories: Commerce, E-Commerce.

Three ecommerce content marketing lessons from Etsy

In a recent interview with The Telegraph, Josh Silverman, the new CEO of global craft marketplace Etsy, discussed giving the company a much-needed shake up.

As part of a lean new marketing strategy, Silverman has reportedly scrapped any activities that aren’t likely to immediately grow sales for Etsy’s vendors – including TV advertising – to focus on driving performance instead. These changes are already benefiting the business, with the share price reporting a

By Ed Bussey, 05 February 2018, 0 comments. Categories: Content Marketing, E-Commerce.

Rewarding loyalty is a must for online retailers and brands

Last year’s Black Friday data shows quite clearly just how important eCommerce has become to consumers.  While high street footfall dropped, online purchasing soared, but retailers and brands cannot afford to rest on their laurels.

Recent research that MetaPack carried out amongst over 3500 consumers in the UK, US and Europe illustrates sharply that shopper power determines the strategic decision-making for eCommerce retailers and nowhere more so than in...

By Bruce Fair, 31 January 2018, 0 comments. Categories: E-Commerce.

“Ghosting” customers after sale costs retailers

The practice of “ghosting” consumers, or breaking all contact following a purchase, is one of the main reasons consumers switch to other retailers.

Narvar and YouGov surveyed around 3,000 UK consumers and found that retailers are losing out on repeat customers by focusing all of their efforts on getting people to buy from them. By failing to communicate with customers once the purchase is complete, retailers are often blowing the chance of creating a loyal customer.

Among the respondents, the...

By Colm Hebblethwaite, 24 January 2018, 0 comments. Categories: E-Commerce.