How can retail become truly omni-channel?
When a customer is presented with the myriad of buying options likely to be available today, two distinct factors come into play – time and money. The crucial question is ‘how much time is the customer willing to spend to save money?’
Retailers need to understand this often fine balance. By offering a seamless, convenient customer experience that leads to a hassle-free purchase, less price-competitive outlets can prevail.
The current retail setup is full of hassle. Consider that, despite the...