How can retail become truly omni-channel?

When a customer is presented with the myriad of buying options likely to be available today, two distinct factors come into play – time and money. The crucial question is ‘how much time is the customer willing to spend to save money?’

Retailers need to understand this often fine balance. By offering a seamless, convenient customer experience that leads to a hassle-free purchase, less price-competitive outlets can prevail.

The current retail setup is full of hassle. Consider that, despite the...

By James Spalding, 24 July 2012, 0 comments. Categories: Campaigns, E-Commerce.

Five ways Ghostbusters can improve your online marketing

“Ghostbusters” is one of my all-time favourite movies. It has everything: ghosts, a giant marshmallow man and a song from Ray Parker Jr. that sounds suspiciously like a Huey Lewis song. The film was certainly ahead of its time, but not just in terms of combining special effects and comedy. If you look a little closer, you can see that Peter, Ray, Egon and Winston also gave examples on how to improve your online marketing performance. That’s pretty impressive, considering the movie came...

By John Boyle, 28 June 2012, 1 comment. Categories: Campaigns, E-Commerce.

5 Things All Ecommerce Websites Must Have

It’s easy to rush into an ecommerce website as any retailer, understandably so, is eager to get their website online and start selling products. Whilst this is understandable, it is also foolish and it is important to make sure that your ecommerce website has all the necessary features which will help it to prosper and convert traffic to sales.

Generally speaking, most retailers looking to enhance or begin their online presence through the creation or improvement of an ecommerce website will seek out...

By Leo Davie, 01 March 2012, 1 comment. Categories: E-Commerce.

How to win back your email subscribers

Reengagement programmes seem to have a number of definitions and suggestions on how to approach it are infinite. But no matter how you look at it, the fact is that it’s less expensive to maintain an existing customer than it is to acquire a new one. The prospect of reengagement, therefore, should appeal to any marketer.

Historically, the prevailing attitude among email marketers was that since sending email is so inexpensive, it's not worth the trouble to suppress inactive users. Not too long ago it was...

By Kara Trivunovic, 07 February 2012, 0 comments. Categories: Data-driven marketing, E-Commerce, Email marketing, Publishing.

18 Ways To Add Trust To Your Website

Trust Building

Trust is something that is very important in today’s online business world. People no longer make purchases on impulse like they once did years ago from random ranking web pages. The game has changed folks and having an outdated website with...

By Maciej Fita, 28 December 2011, 0 comments. Categories: Content Marketing, E-Commerce.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

Poor mobile strategy hurting retailers

Retailers are losing out on a vast swathe of potential business because of poor usability of their mobile web presence, according to a new report.Only a third of retailers surveyed delivered a dedicated mobile optimised web presence, while many mobile sites were not transferrable across multiple mobile browsers.Ecommerce analyst dotCommerce studied 12 leading high street brands, scoring their mobile presence across 22 different metrics, from usability to security and integration with other marketing activity.Alarmingly, the study found the half of all the mobile sites assessed would not load on Android handsets,...

By Matt Henkes, 21 November 2011, 0 comments. Categories: Campaigns, E-Commerce.

How Google+ highlights a new war on site speed

By Paul Cook, CEO TagMan -www.tagman.com

The tension between using all the amazing online marketing technologies and plug-ins now available to site owners and the effect implementing those things has on the speed of their websites has come to the fore in the last month. When Google launched Google+, we soon discovered that the plug-in to enable sharing of web content in the platform was a big one. It took a second to load, which, for large e-commerce businesses, is an absolute age in terms of user experience and, ultimately, sales conversions. In simple terms, every asset a site owner...

By contributor, 11 November 2011, 0 comments. Categories: E-Commerce.

Your Home Page is killing your business!

The internet is littered with terrible home pages. Beautiful flash based web pages that are to beautiful to actually achieve anything. Just like a dumb blonde sitting in a law firm, nice to look at but good luck if you decide to take her on as a defense attorney.

Now that sounds pretty harsh, even insensitive, but the fact is that its true. We need to start realising that a Home Page is not meant to be a pretty place that wow’s our website visitors. Instead your home page should be an attractive...

By Mike Saunders, 25 October 2011, 0 comments. Categories: Advertising Technology, E-Commerce.

Social Commerce: Signs of the Tipping Point

Paul Fennemore

Having met with many major international organisations over the last few weeks about how they are adopting social media, I can see that they have recognised that they stand to gain so much more by making social media strategic.

Up until recently, most firms have been going through the experimental phases of social media adoption, otherwise known as trial and error. However, many brands are setting to make social commerce strategic in 2012.

Nokia are a good example. They have a very courageous...

By Paul Fennemore, 17 October 2011, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.