How harnessing customer data can help you optimise digital commerce performance
Do you know your customers? Do you really know them? Do you know each of them well enough to answer questions about a single shopper’s purchase history, demographics, and preferences? Probably not. But you can know them that well. And it’s likely you already have all the information you need to answer these questions.
The problem is, that information isn’t only in one place where it’s accessible and easy to analyse....
How beacons combines experiential and engaging marketing to be a win-win for brands
Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time. This allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory.
With connected devices becoming increasingly sophisticated, and consumers becoming more empowered, brands must consider how they are going to evolve their promotions and incentives schemes; and include the use of beacon technology; not only to ensure they...
Parenting retail sites failing to maximise marketing potential
As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.
The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.
The research found a number of sites were, in particular, failing to deliver...
What pure play e-commerce can learn from clicks and mortar when it comes to customer data
E-commerce companies versus ‘clicks and mortar’ retailers are constantly involved in a battle of business; a tussle over trade, and a competition over customer engagement. With changing high streets and one billion of us around the world choosing to shop online, at first glance it seems very clear that e-commerce companies will emerge victorious. But there is one area in which ‘traditional’ retailers can, perhaps surprisingly, nudge ahead: customer
A step by step guide to get your eCommerce-ready site up and running
With a 16% increase in sales expected in 2015 compared to 2014, the UK is at the centre of an online boom. Customer behaviour is driving this change as using online channels has become a natural part of the consumer buying experience.
So what do you need to do to make sure your business doesn’t miss out on the online revolution? It’s not as complicated as you think, as this free download from Worldpay assesses.
Freemium models and digital services: When do you pull the ladder up?
If it wasn’t clear enough already, it’s painfully obvious now: if you’re offering a service you expect users to pay for, you need to give them a freemium option to begin with. But you might be losing out if you can't upgrade your freemium base.
Recent research from e-commerce provider Avangate, of 1000 consumers, makes the priorities clear. 97% of users prefer flexible purchasing options when selecting premium...
It’s sweet Dreams as bed specialist aims to enhance e-commerce site
Bed specialist Dreams has recruited multi-channel retail consultancy Practicology to analyse performance and enhance usability of its e-commerce site in a major website conversion rate optimisation (CRO) project.
Practicology will improve the site usability by using a mix of data on current usage patterns alongside best practice customer experience principles. Any recommendations made as a result of the project will then be tested before being rolled out on the retailer’s...
We all know e-commerce, but why are businesses not pushing for ‘me-commerce’?
“I didn’t give you my data to make it your data. I gave you my data to make my experience better and I expect a value exchange.” - Rick Chavez , Chief Solutions Officer, Microsoft
As the world has gone digital, consumers have become empowered by an increasing choice of products, services and channels in which to carry out everyday tasks like shopping and banking. With the explosion of connected devices as the Internet of Things, we can expect even...
New personalisation tool delivers four times ROI for Ellis Brigham
Despite personalisation being identified as the top digital priority for 2015, in a report from Econsultancy earlier this year Katie Latham, CEO of Blue Bridge Solutions, says too many businesses are still failing to offer a personalised experience and are losing out on sales as a result.
"Most consumers can still cite fairly frequent instances where they are delivered a non-personalised experience. We talk to retailers on a daily basis and the majority understand the...