Consumers want to buy - but are you prepared to sell?


The internet is an unstoppable force. Last year, the U.S. marked a crucial milestone, when e-commerce sales surpassed the $300 billion mark for the first time. In Europe, meanwhile, online sales are predicted to rise by almost a fifth in 2015.

Many factors are behind this continued growth – more reliable internet access, the development of mobile as a channel, the importance of convenience in retail, to name a few examples –...

By Gerald Heath, 22 May 2015, 0 comments. Categories: E-Commerce.

The small business payment security survival guide

For small businesses, getting online is a great way to increase revenue. It can open up your business to new markets, drive profits and diversify your customer base.

But there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach – and that breaches are increasing.

Fail to secure your systems and it could be a costly mistake. This free download from Worldpay gives business owners and employees vital steps in keeping their systems safe.

By James Bourne, 20 May 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce, S-Commerce.

Internationalisation continues to be key priority for retailers


Internationalisation is a more important priority for retailers than ever, according to ecommerce experts Space 48.

The company’s research amongst its own customer base has shown that one in four (25%) of its customers are now planning international expansion, compared to one in five (20%) two years ago in 2013. 70% of the company’s new business prospects cite global growth in their expansion plans.

The results are supported by a Santander business growth survey which showed...

By Liz Morrell, 28 April 2015, 0 comments. Categories: E-Commerce.

Don’t forget the human element in digital commerce


Much of the innovation in commerce technology over the better course of the past two decades has been focused on removing “friction” from the buying process. Whether we are talking about online e-commerce, or in-store, etc. – technology has been developed to empower the consumer to make choices and complete purchase activity in an unfettered manner.

As the web, and now mobile, become ubiquitous tools for the everyday buyer – this initial automation phase...

By Martin Schneider, 18 March 2015, 0 comments. Categories: Customer Experience, E-Commerce, M-Commerce.

Why the in-store customer experience is key for marketing wearable tech


Almost half of Britons surveyed by experiential agency Fizz Experience are willing to spend £111 ($164) on a piece of wearable technology, with a majority saying the in-store experience is key to their making a purchase.

Even though online research was the most common method of looking up new products, according to 41% of respondents, 84% will ultimately purchase in-store,

By James Bourne, 13 March 2015, 0 comments. Categories: Commerce, Customer Experience, E-Commerce, Wearables.

Record investment in digital marketing technology forecast for this year


Companies are planning record investment in digital marketing technology this year, according to a new report from Econsultancy, in partnership with Oracle Marketing Cloud.

The research, part of an annual Marketing Budgets Report, found that 79% of companies are planning to increase their spending specifically on digital marketing technology – the biggest investment since the research was launched in 2010 and an increase of 13% on last year.

The number of companies planning the...

Why personalising the customer experience is key to winning the retail battle


According to Gartner, 89% of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the key battleground where retailers vie for our attention and wallets.

With instant access to pricing and product information, shoppers can switch between retailers in a heartbeat. Today’s consumer is more discerning than ever before, with higher expectations than ever before. As a result, retailers...

By Graeme Collins, 27 February 2015, 1 comment. Categories: Commerce, CRM, Customer Experience, E-Commerce, M-Commerce, Personalised Marketing.

Why customer profiles are the key to personalisation


Personalisation has been around for a number of years now. Brands tend to focus on a single channel (often email or web) and concentrate on adjusting the content for a superficial personalisation experience.

Meanwhile the challenges brands face around the disparate state of their customer data are not addressed, resulting in a preference for broadcast marketing. Creating actionable customer profiles allows brands to break down their data silos, focus on the evolving data streams and...

Retailers must address website performance now


Retailers can lose their customers in less than three seconds, according to new research from internet performance experts Dyn.

In a survey of more than 1,400 consumers across 11 countries the tolerance – or not – of customers was revealed, showing that more than two thirds of customers felt they were being let down by their experiences when shopping online.

The study showed that only 37% of those surveyed felt that they got the best service and overall experience...

By Liz Morrell, 16 February 2015, 0 comments. Categories: Commerce, E-Commerce, M-Commerce.

Retailers struggling to come to terms with unified commerce


Retailers have long struggled with disparate, legacy systems that have hampered their ability to integrate true omni-channel strategies.

Yet despite the recognition that a unified commerce platform can pay dividends, little more than half of retailers (53%) expect to implement a unified commerce platform in the next few years. However over the next ten years 86% of retailers plan to implement a unified commerce platform.

The conclusions have been drawn from a survey of nearly...

By Liz Morrell, 02 February 2015, 0 comments. Categories: Commerce, CRM, Customer Experience, E-Commerce, M-Commerce, S-Commerce.