Why does customer engagement matter for retailers?
The retail industry is a fiercely competitive one. The rise of eCommerce means that consumers can, and do, easily shop around for better deals, while today’s desire for speed and convenience risks eroding any sense of customer engagement and loyalty. In 2016 we saw a number of high street casualties falling into trouble as they struggled to keep pace with customers’ expectations and offer the right products.
This means marketers need to find ways to both retain their existing customers and...
Don’t be afraid to embrace the new ‘vampire economy’
Another Halloween may have been and gone, but it seems that the UK population is still rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given...
Key retail tech trends marketers should watch out for in 2017
At the recent Future of Retail event, the one question all attendees were seeking to answer was what tech will we see in the coming months that will bolster the struggling high street.
We saw augmented reality hit the mainstream in 2016 and 2017 will be no different. Visual technologies, the likes of augmented and virtual reality, will have a big impact on retail next year as brands look to create immersive, theatrical experiences in-store.
We can already see this emerging as a theme in the...
What can marketers learn from Amazon Go?
A simple street corner in Seattle has become the subject of international attention recently thanks to Amazon’s announcement of Amazon Go, a cashless, cashier-less and ultra-convenient corner shop experience.
The key here is experience, which Amazon has previously done very well with their one-click checkouts and Amazon lockers. They seem to know their consumers’ every need, desire and are intent on placing themselves into every facets of a customer’s life. From books to music,...
It's not too late: How brands can still increase eCommerce sales this Christmas
With nine out of ten shoppers admitting they will spend the same or more compared to 2015, the 2016 festive season could prove more lucrative than ever for brands that are in tune with their customers. But as technology empowers consumers to shop in more ways than ever before, understanding the evolving purchase journey is crucial.
UK data from the HookLogic Exchange, the world’s largest pool of online shoppers (190 million) and online browsers (91 billion) has revealed a new wave of...
Black Friday: Blot on the retail calendar, or awash with opportunities?
Two years ago, the media dined out on stories of in-store fights over cheap televisions. As a result, last year we saw more web-based campaigns – an attempt to avoid in-store pressure and panic. But that brought strains of its own, as retailers’ websites buckled under the weight of demand.
We've also seen Amazon launch Black Friday offers early and other retailers following suit by extending offerings to week-long periods to get around the mayhem.
Despite retailers' best...
What role do brands play in today's world of eCommerce?
As commerce changes to conform to the new world of marketplaces and networks, brands are losing their steam.
Historically, brand has been the primary way retailers differentiated themselves when products were very similar. Over time, customers’ habits have changed, and brand marketing is turning into product marketing now that shopping is no longer a destination game.
Think about last time you bought something. Did you go straight to the store or site of the brand you bought it from? Or did you read a...
Why is eCommerce thriving where offline brands are not?
Over the last couple of years it has been reported that there are more shops closing than opening on UK high streets.
Long-established retailers haven’t escaped the crisis and there has been a steady stream of high street staples going into administration, or losing profits.
Just last month, John Lewis Partnership – long time pillar of the UK retail industry -...
How a unified data strategy unlocks hidden sales opportunities
Dissect almost any broken or damaged relationship, and you will find a breakdown in communication:
- The partner who feels unloved;
- The surprise resignation of the star salesperson who feels taken for granted;
- The employee who is injured because of inadequate training; and
- The community who is aggrieved because they don’t feel they were consulted.
All are the results of bad or non-existent communication.
These communication failures can be even worse when third parties are involved. They impose personal opinions, politics and Chinese whispers which all...