Primark steps up role of digital with launch of new website

Primark Website Launch - Homepage Hero Shot.

Primark has unveiled the latest stage in its digital strategy with the launch of its new website.

Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as well as a fresh design, enhanced navigation and a new feature that allows customers to check stock availability in their local store.

Launching first in the UK, before rolling out to...

Faltering consumer confidence sees expectations around spending plummet

A pile of £20 notes.

Almost a quarter (24%) of consumers plan to spend less across six key sectors: travel, luxury, retail, automotive, technology and financial services.

This is according to new research from RAPP and Code (part of Omnicom Precision Marketing Group). Two years of a global pandemic, economic uncertainty and now macro-level global events have unsurprisingly caused consumer behaviour to constantly shift, making it hard for brands to keep up. Now as confidence hits rock bottom, brands...

Ted Baker taps BigCommerce’s platform to launch online store

A Ted Maker model carrying a plant.

BigCommerce, an Open SaaS eCommerce platform for fast-growing and established brands, has launched a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand. 

Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen its posture as a digital-first...

43% of Brits ditch online checkouts at the last minute in favour of Amazon

A supermarket checkout.

14% of consumers browse online stores every day without any intention to buy anything at all, according to a study by Ve Global.

In addition, the tech ecommerce specialist's report, in which 2,000 British consumers were questioned, reveal that while in the early stages of the research process, 37% of consumers are adding items to their basket to save them for later, not necessarily to purchase.

The report shows that the missed sales opportunity for retailers lies in the...

The pandemic has destroyed customer loyalty

A cup of coffee next to a card that reads 'thanks'.

More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all.

This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin + Carta, which revealed the impact of the pandemic on customer loyalty. 

The report, titled ‘The Loyalty Paradox’ shows that brand loyalty became a thing of the past in 2021.

2,000 respondents split equally between the UK & USA, were asked...

Build-A-Bear reinvents online shopping experience with 3D workshop

A Build A Bear fairy bear.

Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing process.

As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on...

How M&S increased engagement and achieved listings consistency with 1,063 stores

Marks & Spencer's St Helens store.

Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations.

The problem:

M&S continued to serve its customers throughout lockdown and strived to find new ways to help them shop with confidence and find the information they need online...

Black Friday: 70% of retail marketers are concerned about technical issues

Someone using a smartphone next to a Black Friday sale poster.

As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19.

This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail marketers across the UK, US and France about their plans, concerns and the lasting impact of the upcoming...

Christmas shopping season set to follow trends laid by the pandemic

Christmas Presents

The boom e-commerce has seen during the pandemic is showing little sign of slowing down as the Christmas season approaches.

Cross-channel marketing platform Iterable spoke to 1,000 UK consumers to learn more about their upcoming shopping plans, finding that only 14% planned to complete all or most of their Christmas shopping in-store.

In comparison, the fact that 86% of respondents plan to complete at least half of their gift buying online this year highlights the...

72% of shoppers more likely to return to brands with strong online communities

A woman with a latptop and bank card.

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, 

This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers.

The research also found that almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging social features on its...