65% of app marketers trialling new ways to target paying users

Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues.

This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as Apple’s decision to restrict IDFA, and mounting government legislation, are forcing app developers and marketers to rethink their...

Shoppers to shun online retailers who charge for returns

Nearly half (47%) of consumers wouldn’t shop with an online retailer that charges for online returns, according to new research from product performance management (PPM) platform ROI Hunter.

The research, which surveyed 2,015 UK consumers, found that price is still the most important influencing factor in online purchasing decisions. As a result, even a small uplift could run the risk of putting shoppers off at a time when many have already changed their shopping habits just to...

Outsystems enables Sodexo Engage to better deliver customer rewards

A parcel with a gift tag.

OutSystems, a specialist in high-performance application development, has revealed that Sodexo Engage has deployed its platform to deliver a robust and secure, fully managed service for its public sector customers, in just 12 weeks.

The future-proof platform allows public sector customers of Sodexo Engage to offer both eVouchers and Bulk Voucher Cheques to their employees via desktop and mobile devices, as well as the ability to process high volumes of vouchers. It also removes...

How retail marketers can empower back-to-school campaigns in a cookieless future

School pupils studying.

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”.

Google and other browsers have taken note, cementing plans to comprehensively cease third-party cookie tracking within...

Cloudinary App for Shopify automates media optimisation to boost conversions

A woman with a latptop and bank card.

Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify.

The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up to 80%* – efficiencies that ensure faster load speeds and a better user experience,...

Student Beans launches tech to connect brands with 5 million potential customers

Student loyalty network Student Beans has unveiled a new brand in its audience verification technology - Beans iD.

The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups:

• Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces• First Responders• Teachers

In the UK, there are over five million...

Less than half of UK businesses respond to online reviews

Smiley faces with a tick next to a happy face.

Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations.

Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking.

The study, conducted by digital performance marketing agency DAC Group, audited businesses across seven categories - automotive, fashion, finance, health & fitness, food & beverage, land & property and...

Vast majority of consumers rely on video when shopping online

Two women looking at a laptop screen.

85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove.

As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey.

Some of the study's key findings include:

· Almost half of consumers worldwide (48%) say that video increases their confidence to shop...

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...

Primark steps up role of digital with launch of new website

Primark Website Launch - Homepage Hero Shot.

Primark has unveiled the latest stage in its digital strategy with the launch of its new website.

Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as well as a fresh design, enhanced navigation and a new feature that allows customers to check stock availability in their local store.

Launching first in the UK, before rolling out to...