Why marketers need to get more visual in a world of data overload
In a world of data overload, the stress of trying to wade through all the information we are inundated on an everyday basis as consumers can be overwhelming. And it’s a big problem. New research by Esri UK suggests that more than a third of Brits feel stressed daily thanks to the amount of data that they receive.
And much of it is thanks to irrelevant marketing communications and spam email – a cause of stress by data overload for nearly half of all Brits (47%). The study,...