Pushing content at consumers doesn’t work, report finds
Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do.
In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of consumers take action to avoid seeing or receiving ads and two-thirds do so regularly.
57% of millennials blocked ad content because it was too pushy
More than half (55%) of consumers say such content is not...