The age of SaaS: How sales is adopting marketing techniques

As businesses evolved from the mass-producing factories of the Industrial Age to the global, consumer-savvy forces they are today, so too have the techniques they’ve used to promote their products and services.

During the early half of the 20th century, companies believed it was necessary to show customers what they need but didn’t yet own - introducing us to the traveling encyclopedia sales rep cliche we’re all familiar with today.

But, as time continued and technology improved, consumers...

By Chris Rothstein, 30 November 2017, 0 comments. Categories: Data-driven marketing.

New tool uses facial recognition to suggest customers products based on their reactions

Choosing a holiday can be difficult, there is literally a world of choices to pick from. What if technology could help you pick?

We are not talking about AI that suggests you options based on popular destinations for people your age, or based on previous holidays. A new tool being introduced by online travel company ebookers.com uses facial recognition and multisensory displays to suggest travel destination based on user reactions to being shown different options.

The SenseSational online tool works by...

By Colm Hebblethwaite, 29 November 2017, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Going beyond your customers’ expectations

It doesn’t matter whether you’re doing your weekly food shop, paying a utility bill or booking a holiday, you expect a convenient, simple and pleasant service.

Thanks, in part, to the infiltration of technology across all aspects of our lives, consumers have a better understanding about the art of the possible. Or at least they have an expectation that anything should be possible, as long as it suits their needs and preferences.

Consumers are desperate for brands to deliver what they want, in the...

By Steve Tan, 21 November 2017, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Why automated content writing isn't worth the risk

A sense of impending doom has intensified in recent years, with various news reports and television dramas depicting a near-future of fallible humans being forced onto the breadline, replaced by a superior workforce of robots.

While this dystopian theme has long been the fare of science fiction, for many, the prospect of C-3PO delivering their P45 is fast becoming a reality.

Indeed, the BBC’s ‘Will a robot take your job?’ report - collating data...

By Magnus Linklater, 15 November 2017, 0 comments. Categories: Automation, Content Marketing, Data-driven marketing.

Consumers willing to share location data with apps despite privacy concerns

Consumer willingness to share their mobile device’s location data with apps has grown in the last two years, although many still harbour significant concerns

The figures come from new research by mobile marketing platform Verve that asked 2,000 UK adults how comfortable they were letting independent apps know their whereabouts.

55% of respondents said that they were more comfortable sharing the information now than they were two years ago, with 73% allowing select apps to access the information....

By Colm Hebblethwaite, 14 November 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

The problem with vanity metrics – how marketers can stay focused

Earlier this year Yogendra Vasupal, the founder of Stayzilla, announced in a blog post he would shut down all operations of his company – despite having recently raised $33.5 million.

Yogendra wrote an honest and transparent post highlighting the reasons for his decision and admitting that he made mistakes. In the post, he openly admits the company focused on irrelevant data which ultimately led to their demise:

The initial seven years were all...

By Claire Walker, 10 November 2017, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Why GDPR is an opportunity

After seeing all the emerging solutions on offer at the Technology for Marketing Conference (TFM) at the end of September, I was reminded just how far technology has come in the last couple of decades, and how far it has still to go.

When I took the leap from customer services into marketing in 1989, I was hooked from the very beginning. Within a few short months, I began my Chartered Institute of Marketing qualifications.

Looking back now those learnings seem so basic compared to what is on offer today. But...

By Deborah Betteridge, 09 November 2017, 0 comments. Categories: Customer Experience, Data-driven marketing.

What are the 4 things every data-driven mobile marketer should have on their agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off!

Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears - and mobile is no exception.

The fabulous thing about mobile marketing is that, no matter what type of campaign you...

By Matthew Winters, 02 November 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

Your customers are speaking – but are you really listening?

Customer-experience metrics have proliferated over the past decade, and chances are that your business relies heavily on one or more of them. But many companies struggle with metrics.

For some, the problem is a disconnect between the metric and business performance; for others, it’s a loss of confidence among frontline workers when the metrics don’t seem to explain big swings in customer satisfaction.

Further, in some companies, there is confusion about whether transactional or relational...

By Harald Fanderl, 30 October 2017, 0 comments. Categories: Customer Experience, Data-driven marketing.