Getting past the AI hype: How predictive analytics fuels conversion optimisation

These days, marketers can’t read about their profession without getting bombarded with wild claims about how AI is going to disrupt everything they do. And with the sales and marketing functions evolving so rapidly in recent years, marketers in particular must embrace an entrepreneurial spirit and constantly explore new technologies in order to give their team a competitive edge. That mindset shift, along with new consumer trends—such as self-driving cars and intelligent voice-first...

A seven step guide to driving your digital roadmap

Digital transformation is not easy, but must succeed if enterprises are to embrace the challenge of digital disruption and continue to create value.

Rapid advancement in technologies, powering web and mobile experiences, has allowed resourceful startups to disrupt well-established business models across many industries. By leveraging digital technologies, startups are redefining what it means to be best in class at every stage of the value chain.

But just having access to the technology is not enough. Equally...

By Daliso Zuze, 23 February 2017, 0 comments. Categories: Content Marketing, Customer Experience, Data-driven marketing.

Why data problems are proving costly for UK marketers

As marketers work to an increasingly complex and exacting set of performance metrics, new research from Royal Mail Data Services into the use and management of customer data reveals that UK organisations estimate poor quality customer data is costing them an average of 6% of their annual revenues. The myth that resolving data quality is a one-time fix is partially to blame.

The marketers we surveyed agree that data quality has the biggest impact on campaign response and conversion rates, yet nearly all...

By Jim Conning, 22 February 2017, 0 comments. Categories: Customer Experience, Data-driven marketing.

Webcast: Winning the war for finance talent: A game plan for the digital age

What is the best way to win the war for finance talent? This 60 minute webcast from Oracle, incorporating research commissioned in conjunction with WSJ Custom Studios, discusses how CFOs can find and retain finance professionals with skill sets that go beyond accounting to include business partnering, data insights, communication, leadership, and mentoring.


Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the Oracle Privacy Policy, which...

By James Bourne, 20 February 2017, 0 comments. Categories: Data-driven marketing.

The digital finance imperative: Measure and manage what matters next

Intangible assets, such as brands, customer relationships, intellectual property and human capital, have become the main value drivers in business. Consequently, business leaders may need to adapt their business models or develop new ones.

To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success. This whitepaper from Oracle discusses the primary issues and how organisations need new measures to manage performance, develop...

By James Bourne, 20 February 2017, 0 comments. Categories: Data-driven marketing.

Is data killing off the art of the marketing prediction?


Opinion At the start of the year, I was approached by several publications and ask to write articles sharing my predictions for the year ahead. I am sure you are familiar with the format; you will see the "top 5 x of y for 2017" appearing online well into mid-March. While it can be fun to make guesses at what might happen, I believe it is becoming a pointless exercise. The pace of change in modern society is increasing, being driven by ever faster technology innovation. If...

By Mike Bainbridge, 16 February 2017, 0 comments. Categories: Data-driven marketing, Data Science.

It’s time for influence to evolve: Welcome to Influence 2.0


Influencer marketing is one of the most promising and underappreciated disciplines in the digital marketing mix” - Brian Solis

Influencer marketing became mainstream in 2016. However, with pure pay to play and short-term campaign practices dominating the conversation, many misconceptions remain in this nascent space. Curious to see how the practice is perceived within leading enterprises around the world, Traackr and TopRank Marketing teamed up to survey 102 brand strategists and...

By Kirk Crenshaw, 15 February 2017, 0 comments. Categories: Best Practice, Branding, Data-driven marketing, Social Media Marketing.

Webcast: Next generation finance: Creating value in a digital age

How is the role of the CFO evolving in an increasingly digital economy, and is there any shift in the dynamics of the C-suite collaboration? How are companies monitoring and measuring intangibles within their business, and what do the KPIs currently being measured tell us?

This 30 minute webcast from Oracle, alongside the Chartered Institute of Management Accountants (CIMA), aims to answer these questions and looks at how intangible assets drive value creation in the digital age.


Oracle values your privacy, and will...

By James Bourne, 15 February 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Thriving in the digital age: A guide for modern finance leaders

Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business - but they have also raised expectations and generated new challenges.

This whitepaper from Oracle explores the growth of cloud, social, mobile and big data, how smart CFOs are taking advantage, and how to use big data analytics and smooth procurement systems as a launchpad to holding your own in the digital age.


Oracle values your privacy, and will treat the information collected from you...

By James Bourne, 15 February 2017, 0 comments. Categories: Big Data, Data-driven marketing, Social Media Marketing.