AI and data are the key to creating the best customer moments
On-demand services are rapidly changing the way we experience every part of our lives.
For example, with television today we have far more choice as to how, where and when we consume content. Rather than waiting for closure on a ‘cliff-hanger’ from last week’s episode, you can now advance the plot instantly via Netflix or Amazon Prime.
If traditional media networks don’t evolve their customer experience to meet modern-viewing demands now, they risk falling behind their savvier...