It’s no secret that digital innovation has disrupted the retail industry. Hybrid shopping habits such as showrooming are the norm for 75% of British consumers, and half (51%) spend more online than in physical stores.
When it comes to...
The future of cryptocurrency is murky, at best. The same cannot be said for blockchain, which is the technology that enables cryptocurrency’s existence. Global spending on blockchain technology is on pace to reach $11.7 billion by 2022.
2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part – or terrifying, depending on where you stand – is that it is only going to get bigger, with WARC estimating in September that martech spend was at $100 billion globally.
Here, we take a...
With 2019 already underway, we’ve wrapped up what’s been a transformative year for adland. Technology continues to develop at the speed of light, while significant policy changes have earned our industry a spot in the media limelight – not to mention the business break ups and make ups as the market continues to consolidate.
There’s no doubt that 2019 will come with its own raft of trends – here’s what...
‘Tis the season to be jolly—not least because conference season is winding down, affording us all a break from interminable discussions about how great programmatic is if only it’d work. There will be many New Year’s resolutions pieces for marketers to digest, of course, but I’d like to offer a counterintuitive one. Next year, brands and agencies should commit to respecting their audiences to build better relationships.
In the realm of digital advertising and marketing...
What do marketers need to do in 2019 to deliver a better customer experience? According to a new industry report, it’s all about ensuring the possibility of conversion at any point in the customer journey.
The study from advertising platform provider Criteo, which polled more than 900 direct response marketers, found – to the surprise of not many – a plethora of applications and accounts marketers have to...
You may have encountered the term ‘social listening’ a number of times in your career to date. The practice of monitoring online conversations about brands, products or industries has generally been met with ambiguity – to the point where Dr Jillian Ney has called for the creation of a global steering group for social data handling....
Brands versus retailers – a battle that has rumbled on throughout the ages. They’ve competed for our attention, money and loyalty from the High Street boom of the 1860s through to the golden age of the 1960s. The contest is even more magnified now in the digital age with the internet playing host to online discount retailers as consumers look for the cheapest bargains, fuelled by the rise of price comparison sites.
At the end of October, enforcement action was taken against French start-up, Vectaury, by the French Data Protection Authority, the Commission Nationale de l’Informatique et des Libertés (CNIL). The news, both accurately and inaccurately reported, has spread like wildfire – causing negative repercussions for many data handlers and the IAB; raising concerns over its data consent framework.
Whilst it has been...
You don’t have to be a data scientist to be a CMO these days, but it helps.
That might be stretching the idiom a bit – but a data-centric background certainly hasn’t hindered Yannic Pluymackers. The chief marketing officer of Lastminute.com for more than two years – while admitting he is no data scientist himself – studied economics and statistics at university, and feels being conversant in these disciplines is...
