Increase Facebook engagement: Get on other platforms too

Facebook is huge.  It is the primary social network for brands and consumers. And with 30million users currently using Facebook in the UK, it is hardly a surprise we have recently seen a lot of talk around this network along with its recent IPO. Facebook is undoubtedly everywhere, even more so with consumers now connecting via mobile and tablet devices which means they can connect anytime from anywhere.

But, what about all the other social networks? In the last year alone we have seen the arrival of...

By Richard Beattie, 24 May 2012, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

How often should I check analytics?

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it.

That’s why it’s necessary to set up a Google Analytics account.

Google Analytics is a free tool...

By Nick Stamoulis, 17 May 2012, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated.

Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works.

Over time, this can...

By Gareth Morgan, 02 May 2012, 0 comments. Categories: Advertising, Data-driven marketing, Organic Search, Search Marketing.

Everything You Know About Digital Measurement is Wrong

Let's start at the top. The key to successful dashboarding and reporting is finding a small set of site KPIs that are understandable and immediately actionable. Your measurement department has probably delivered exactly that – a small set of key metrics like Site Conversion Rate, Total Visits Trend, Overall Site Satisfaction, etc. all laid out in big numbers with great fonts, pretty colors, big trend arrows and lots of Tufte-inspired whitespace.

Sadly,...

By Gary Angel, 01 May 2012, 0 comments. Categories: Data-driven marketing.

Attribution and Analytics need to pinpoint the top of marketers’ agendas

Attribution and Analytics technology is very much underused as an integrated marketing solution by marketers and as a result they are missing an easy way to get to know their customers better.

With the main motivation for marketers this year being integration, they need to understand which digital platforms customers use most and be aware of  what conversations they are having on these platforms, as well as being aware of consumer purchase behaviour if they are ever going to formulate an informed...

By Mat Perkins, 23 April 2012, 0 comments. Categories: Attribution, Data-driven marketing, Web Analytics.

What is Viral Marketing? [infographic]

What is Viral Marketing?

What is viral marketing? Viral marketing is the process of your digital voice or a certain marketing effort getting sucked into the slip stream of your audience and growing exponentially by the work of your community (does that make sense?). For something to go viral there are certain touch points your marketing effort needs to hit in order for it to...

By Maciej Fita, 11 April 2012, 0 comments. Categories: Data-driven marketing.

Is the term 'engagement' meaningless? #SMWF

Is the term engagement meaningless? What are we really chasing when we start measuring it? This was a key theme of social media engagement session at #SMWF this week.

A great panel, including Allister Frost, Head of Digital Marketing Strategy, Microsoft, Reggie Bradford, CEO, Vitrue, Jonathan Bean, COO, Mynewsdesk and Patrick Salyer, CEO, Gigya, took part in a wide ranging discussion, packed with prescient points and insightful questions.

The session...

By Matt Henkes, 30 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing, Social Media Marketing.

dot Brand Decision Time

In 2013 we can expect to see a number of .brands, alongside more familiar top-level domains, such as .co.uk or .com. However, the short window of opportunity for businesses to own and manage their own TLD will soon close, with the deadline for applications closing on the 12 April. Roland LaPlante, CMO of Internet infrastructure solutions provider Afilias, discusses the issue and highlights what benefits the brands will receive as a result.

Earlier this year, the newest and, arguably, most innovative change...

By Roland LaPlante, 27 March 2012, 0 comments. Categories: Campaigns, Data-driven marketing.

Google Analytics aims social media reporting at the bottom line

Google has announced the addition of a new feature to its analytics suite that aims to tie together two traditionally slippery bedfellows, social media and demonstrable bottom line ROI.

The company says its new social reports shed light on the conversion rates generated by social channels. Group product manager Phil Mui said the initiative aimed to help marketers do three things:

  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions 
  • Understand social activities...

By Matt Henkes, 22 March 2012, 0 comments. Categories: Data-driven marketing, Social Media Marketing.