Getty Images’ Hugh Pinney on embracing the unknown
Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”
The company yesterday announced a significant alteration to its business model, allowing free use of its image library through an embed tool to combat piracy.
Pinney believes the move has been a long time coming.
“I think it’s really exciting,” he tells MarketingTech. “I think we’ve sat as an industry for a long time...