"Spray and pray" tactics should be long gone for big data analytics

In times when marketers have access to multiple sources to collect data and insights about their customers, it seems surprising that many business don’t know how to use these assets to better target their audience online.

Email marketing is one of the oldest tactics used by marketers. However, its evolution has been slow and many businesses continue to rely on “spray and pray” strategies that in many cases, stopped working a long time ago. Sending out thousands of emails in hopes that...

By Matt Asay, 08 May 2013, 0 comments. Categories: Data-driven marketing.

Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Big data comes with big challenges for marketers

With the rise of big data, companies have been primarily concerned with  their ability to access and store big data sets, debating about which solution fits their needs the best: Hadoop or NoSQL?, MongoDB or Couchbase? However, there are other issues to be considered when it comes to Big Data that involve other departments beyond the IT management team.

The question is, then, are companies using data sets to spot new opportunities and serve their customers in new ways? Are...

By Matt Asay, 18 April 2013, 1 comment. Categories: Data-driven marketing, Data Science, Social Media Marketing.

One-to-one Real Time personalisation, right here, right now

Relevance is a word much used in marketing circles, dare I say overly so in recent years. The message which is of relevance, engaging and effective will truly resonate with readers as opposed to those that are generic and un-targeted.

The value of relevant messaging is not rocket science and neither is the actual execution of one-to-one real-time personalisation. Yet there is still confusion surrounding how real-time but relevant messages can be delivered to individuals.

The main necessity when it comes to...

By Jennigay Coetzer, 14 February 2013, 0 comments. Categories: Advertising, Data-driven marketing, Data Science.

Digital database marketing – a marriage to celebrate

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels.

This data, and the way it is used for improved business performance, is constantly evolving. Whereby once web analytics and database marketing were used independently of each other, the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts.

Historically both disciplines were seen as highly valuable, but each approached their...

By Katharine Hulls, 06 February 2013, 1 comment. Categories: Data-driven marketing, Email marketing.

What are the best social media measurement tools?

As social media and marketing become more and more intrinsically linked, more and more measurement tools are appearing to help the normal marketer measure the all important ROI of social media.
Before, it was just Google Analytics and Excel Spreadsheets. Now you have Sysomos, Sprout Social and Brandwatch to name but a few social media measurement tools. But which ones are the best? Which ones give you the information that you need? And which just...

By Gareth Crew, 03 January 2013, 2 comments. Categories: Data-driven marketing, Social Media Marketing.

What will happen to performance marketing in 2013?

As the consumers become savvier, the marketers have to do likewise. Dan Cohen, the North West market unit leader for affiliate marketers Tradedoubler, has revealed ten predictions for performance marketing in 2013.

These include the prevalence of mobile in performance marketing, companies making consumers their social media ambassadors and noting how performance marketing will become more vital as marketing budgets feel the pinch.

Find out the 10 predictions from Cohen below:

  • Mobile...
  • By James Bourne, 17 December 2012, 0 comments. Categories: Data-driven marketing.

    Performics: Talking to the CEO about SEO strategy

    How does a performance marketing company stay one step ahead of the game? MarketingTech spoke to Daina Middleton, Performics CEO, and Matt Miller, Performics SVP strategy and analytics, about SEO, semantics and social CRM.

    The algorithms change, but the principles remain

    According to Performics, if you’ve got a healthy attitude to SERPs and have the right strategies in place, all the bluff and bluster about avoiding SEO traps is irrelevant.

    “It’s really funny, the algorithms do change and we...

    By James Bourne, 05 December 2012, 1 comment. Categories: Data-driven marketing, Organic Search.