The three barriers stopping marketers investing in AI - and how to knock them down
Marketers love a buzzword. It makes sense - our industry is all about promoting and selling the latest thing. So it’s perhaps not surprising that the marketing industry has well and truly been taken in by what has to be the buzziest buzzword of the past couple of years - AI. The irony? For all the talk at industry events and in the media - never mind sales material - only 27% of marketers in the UK are actually using AI or machine learning in their jobs.
Building lasting customer loyalty through personalisation: Why CXM is your new best friend
A world-class customer experience is the result of everyone in an organisation working together, knowing business processes inside-out and being in sync with current initiatives – especially when it comes to customer interactions.
A key takeaway from a recent Columbus report exploring customer...
The biggest challenge facing CMOs today: Building, measuring, and maintaining brand equity
Teradata recently had the pleasure of partnering with the Wharton Customer Analytics Initiative (WCAI) for the fifth year in a row, on an annual event in San Francisco titled, “It’s a Modern Marketing World: Creating a Frictionless Customer Experience.”
During our discussion, host Professor Eric Bradlow, faculty director of the WCAI, brought up a key point that struck a chord with me. “Marketing builds brands. Time kills brands.”
Bradlow’s statement is rooted in his...
The show must go on: Why contextual targeting is being called back to the stage
Brand safety scandal? The phrase alone is enough to send shivers down any marketer’s spine. After all, what could be worse than pumping big budgets into a perfectly planned campaign that inadvertently results in a brand appearing next to a terrorist video – or worse.
It’s no surprise that brand safety dominated conversations at Cannes – especially when
Getting started on the data-driven content journey: Machine learning models and upskilling SEO
Lee Wilson, head of services and SEO at Vertical Leap, has had enough of organisations putting together elaborate campaigns, content and metrics which ultimately don’t go anywhere. All that wasted effort from businesses who have the right intentions. So what are the biggest mistakes companies can make?
“Fundamentally, this occurs as...
What Salesforce, Google and Microsoft’s acquisitions tell us about CRM – and why data is the new capital
Salesforce to acquire Tableau for $15.7 billion to combine Einstein’s AI with BI bulk
Salesforce is to acquire business intelligence (BI) visualisation software provider Tableau in a $15.7 billion (£12.4bn) all-stock deal – with the aim to improve customer journeys through the fusion of artificial intelligence (AI) and big data.
The acquisition, which was announced by both companies earlier today (June 10), will see Tableau’s data visualisation tools baked into Salesforce in order to further...
How can marketing experts overcome social media censorship?
Like cigarette smoking, social media use has proven to be addictive. Yet it’s much easier to say “no” to nicotine than to eschew all online chatter. The world runs not just on designer juices and caffeinated everything but on real-time news, analysis, and...
Let’s get away from ‘digital transformation’ – and move towards key marketing moments
Digital transformation has had its day. In fact, the term ‘transformation’ itself is giving way to a new era as organisations across a wide range of sectors reach what can only be described as digital saturation.
As we move collectively into the post-digital era, the digital capabilities and advantages that were once seen as differentiators are now available to...