comScore system measures marketing impact of social media

Breakthrough Measurement Capability Reports Social Media Reach, Frequency and GRPs

Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing

RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials...

By Otilia Otlacan, 03 August 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Keep an Eye on Your Analytics for Trends and Insights

One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success.

But you will never know what is or isn’t working for your site unless you look at your analytics and...

By Nick Stamoulis, 22 July 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

Google releases Analytics benchmarking newsletter. How do your bounce rates and traffic sources stack up?

Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.

Comparing data from 1st November 2010 to 1st February 2011 against the same period 12 month prior, some very interesting changes are taking place in the way people use websites. A couple of highlights…

People are spending less time on websites. They are also visiting slightly...

By Gareth Morgan, 02 July 2011, 0 comments. Categories: Data-driven marketing, Search Marketing.

Google Analytics Custom Events & Variables

Google Analytics Custom Events and Variables

Google Analytics has become a standard feature that all clients expect on their websites these days and something they no longer feel they need to request. Checking that GA has been added to a site has been part of our Go-Live procedure for some time now,...

By MiltonBayer, 30 June 2011, 0 comments. Categories: Data-driven marketing.

Social timing – part 1 [infographic]

Earlier today I blogged about When To Tweet?, which is a web application which connects to your Twitter account and looks at when your followers are most active, so that you have an idea when it’s best to send out a tweet if you’re looking for people to see it or interact with you. Really useful if you’re a marketer.

Twitter’s not the only place that has a science around timing, in fact, all social networks are like this and it’s nothing new to anything we know about. Just think...

By imod.co.za, 16 June 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Facebook dismisses growth decline claims ahead of IPO

Facebook has reacted quickly to claims made on the Facebook Insider blog that its stratospheric growth is finally beginning to slow down.

CNBC reported this week that the social networking giant is rumoured to be planning to go public in the first quarter of next year, with an IPO valuation rumoured to be in excess of $100bn.

However, according to figures released on the Facebook Insider blog, the site lost almost 6m users in the US and 1.5m in Canada, while...

By Matt Henkes, 14 June 2011, 0 comments. Categories: Data-driven marketing.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...