comScore system measures marketing impact of social media
Breakthrough Measurement Capability Reports Social Media Reach, Frequency and GRPs
Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing
RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials...