What will happen to performance marketing in 2013?
As the consumers become savvier, the marketers have to do likewise. Dan Cohen, the North West market unit leader for affiliate marketers Tradedoubler, has revealed ten predictions for performance marketing in 2013.
These include the prevalence of mobile in performance marketing, companies making consumers their social media ambassadors and noting how performance marketing will become more vital as marketing budgets feel the pinch.
Find out the 10 predictions from Cohen below: