Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Google Chrome overtakes Firefox in browser race

Google Chrome has become the second most popular web browser in the world after overtaking Mozilla Firefox, according to new statistics.

The web browser holds 25.69% of the market, whilst Firefox has 25.23%. Google's percentage increased by nearly 5% since 2009. Microsoft's Internet Explorer is still number 1 in the worldwide market, holding just over 40% of browser usage.

The 

By Dani Millward, 05 December 2011, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Seasonal Marketing – using data and insight to create campaigns that work

By Helen Taylor, Data Analyst, Experian CheetahMail

We all know about the modern phenomenon of ‘Christmas-creep’. A few years ago, Christmas lasted a fortnight; but today -judging by when the decorations appear - it begins at some point in August.  If you haven’t started your Christmas marketing campaigns yet, don’t worry, there is still time. But to ensure maximum returns on their marketing campaigns, marketers need to act fast and use the data and intelligence...

By Matt Henkes, 25 November 2011, 0 comments. Categories: Advertising, Data-driven marketing, E-Commerce, Email marketing.

How are Brands Interacting with Apps?

91 percent of top brands have a presence in at least one of the major app stores according to a recent publication by Distimo. This has increased compared to 18 months ago when only 51 percent of brands published or licensed an application.

The report, ‘2011 Top 100 Global Brands and their App Store Status’, draws upon the ‘Interbrand 2011 Best Global Brands’ as its source for the top global brands and covers the Apple App Store for both iPhone and iPad, Google Android Market, Nokia Ovi...

By AlwaysOnMessage, 02 November 2011, 0 comments. Categories: Campaigns, Data-driven marketing.

The 3 golden rules of SEO

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper research beforehand, you are essentially wasting your time on SEO activities.

By Nick Stamoulis, 16 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

More content doesn’t equal better content

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump...

By Nick Stamoulis, 14 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

5 Surefire Ways to Annoy the Search Engines

The search engines don’t take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from low quality, spammy sites to boost their link number. Never mind that these links are coming from spam blogs, they choose quantity over quality. 1. Throwaway domains Google specifically warns against...

By Nick Stamoulis, 12 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.