More content doesn’t equal better content

In the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site’s SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. “Content is King” is replayed over and over online, and while that is true, some sites are cutting corners because they think it’s just a numbers game; the more content they pump...

By Nick Stamoulis, 14 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

5 Surefire Ways to Annoy the Search Engines

The search engines don’t take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from low quality, spammy sites to boost their link number. Never mind that these links are coming from spam blogs, they choose quantity over quality. 1. Throwaway domains Google specifically warns against...

By Nick Stamoulis, 12 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

4 websites to help you find the best keywords

The other day James sent a tweet out to all the SEOs asking about being able to predict the potential traffic a keyword has. This is a tricky topic because it’s not so much about predicting keyword traffic, it’s about first selecting excellent keywords relevant to the niche in question and then possibly using tools to predict keywords. At least that’s how I’ve always recommended people do it. It’s a similar...

By imod.co.za, 11 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

Do You Need to Change Your URLs?

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL that looks like junk. The URL can contribute towards a user’s decision to click on the link or not. If it’s easy to understand and accurately conveys what’s on the page, users will be more...

By Nick Stamoulis, 07 September 2011, 0 comments. Categories: Commerce, Content Marketing, Data-driven marketing, E-Commerce, Organic Search.

How Infographics Help SEO

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image.

You may be thinking, “Wait, I thought that images didn’t have SEO value because the search engines can’t read them?” Well, this is true that the search engines won’t know what your infographic is...

By Nick Stamoulis, 06 September 2011, 0 comments. Categories: Data-driven marketing, Organic Search.

SEO Isn’t the First Priority for New Websites

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to wait on hiring an SEO company? That doesn’t make sense”, hear us out.

By Nick Stamoulis, 01 September 2011, 1 comment. Categories: Data-driven marketing, Organic Search.

How to get your website indexed by Google in a day!

If you work in a world where it’s important to get your (or a client’s) website indexed (listed) with Google quickly, then I’m sure you’ve Googled this many times and ended up at a page which allows you to submit a URL. I’m also sure that when you’ve done this, you’ve still waiting a good amount of time before your site is indexed.

The good news is that Google’s new service, Fetch as Googlebot, has been launched and it’s a fantastic way of getting a new...

By imod.co.za, 30 August 2011, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.

New Google trial showing Wikipedia snippets in the search results

Of the numerous and varies tests that Google keeps performing, this has to be one of the more interesting ones - snippets of information from Wikipedia, all neatly boxed up alongside the search results:

We stumbled across this yesterday and could only get this to work in Chrome, whilst not signed in. This must mean that it is in beta testing and they are likely monitoring click-through-rate to see if...

By Gareth Morgan, 29 August 2011, 0 comments. Categories: Commerce, Data-driven marketing, Organic Search, Search Marketing.

Big Brother is watching: Online eye-tracking service is launched

George Orwell's 1984 is a step closer with the news that Specific Media has launched an eye-tracking service for BBH to measure the effectiveness of digital creative campaigns.

The service has been created in partnership with EyeTrackShop and is being trailled with a BBH's brands including Lynx, Barclays and Audi. It uses webcam technology to analyse the way in which users view online advertising calculating where they look and how long they spend looking at certain aspects of the adverts.

Specific Media has...

By Verity Gough, 17 August 2011, 0 comments. Categories: Campaigns, Data-driven marketing.