Cross-channel marketing: Managing campaigns and reaching consumers in real time

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations go way beyond what most businesses can deliver.

Customers demand a seamless experience regardless of the channel or device they use to interact with the brand....

By Simon Martin, 10 June 2013, 1 comment. Categories: Data-driven marketing.

Omnichannel: Can you keep up with the customer?

With the proliferation of channels and devices available to consumers nowadays, the vision of omnichannel – a seamless approach to optimising the customer experience and engagement through all available channels – seems like an impossible dream for most. 

Organisations, however, cannot afford to avoid what is fast becoming a new reality. Customers are increasingly interacting with brands in a variety of ways, via multiple devices and channels - and they expect brands to deal with this new...

By Katharine Hulls, 06 June 2013, 0 comments. Categories: Data-driven marketing.

"Spray and pray" tactics should be long gone for big data analytics

In times when marketers have access to multiple sources to collect data and insights about their customers, it seems surprising that many business don’t know how to use these assets to better target their audience online.

Email marketing is one of the oldest tactics used by marketers. However, its evolution has been slow and many businesses continue to rely on “spray and pray” strategies that in many cases, stopped working a long time ago. Sending out thousands of emails in hopes that...

By Matt Asay, 08 May 2013, 0 comments. Categories: Data-driven marketing.

Monolith collects digital analytics for the real-world

Certain times technology advances in a way which can briefly shock you, before you step-back and realise this is the future. ‘Monolith’ – a hardware device which tracks your “real life” engagement from users and customers, categorising by various criteria such as gender and age, is a perfect example of one of these technologies.

The hardware side of Monolith is actually just a Microsoft Kinect housed in the company’s own grey, subtle casing – a design most likely...

By Ryan Daws, 26 April 2013, 0 comments. Categories: Advertising, Campaigns, Commerce, Data-driven marketing.

Big data comes with big challenges for marketers

With the rise of big data, companies have been primarily concerned with  their ability to access and store big data sets, debating about which solution fits their needs the best: Hadoop or NoSQL?, MongoDB or Couchbase? However, there are other issues to be considered when it comes to Big Data that involve other departments beyond the IT management team.

The question is, then, are companies using data sets to spot new opportunities and serve their customers in new ways? Are...

By Matt Asay, 18 April 2013, 1 comment. Categories: Data-driven marketing, Data Science, Social Media Marketing.

One-to-one Real Time personalisation, right here, right now

Relevance is a word much used in marketing circles, dare I say overly so in recent years. The message which is of relevance, engaging and effective will truly resonate with readers as opposed to those that are generic and un-targeted.

The value of relevant messaging is not rocket science and neither is the actual execution of one-to-one real-time personalisation. Yet there is still confusion surrounding how real-time but relevant messages can be delivered to individuals.

The main necessity when it comes to...

By Jennigay Coetzer, 14 February 2013, 0 comments. Categories: Advertising, Data-driven marketing, Data Science.

Digital database marketing – a marriage to celebrate

Businesses are striving for new insights and maximum ROI from their customer data available across multiple digital channels.

This data, and the way it is used for improved business performance, is constantly evolving. Whereby once web analytics and database marketing were used independently of each other, the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts.

Historically both disciplines were seen as highly valuable, but each approached their...

By Katharine Hulls, 06 February 2013, 1 comment. Categories: Data-driven marketing, Email marketing.

What are the best social media measurement tools?

As social media and marketing become more and more intrinsically linked, more and more measurement tools are appearing to help the normal marketer measure the all important ROI of social media.
Before, it was just Google Analytics and Excel Spreadsheets. Now you have Sysomos, Sprout Social and Brandwatch to name but a few social media measurement tools. But which ones are the best? Which ones give you the information that you need? And which just...

By Gareth Crew, 03 January 2013, 2 comments. Categories: Data-driven marketing, Social Media Marketing.