Nearly half of all online ads are not viewable, Google reveals
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Google has been busy delving into its Active View data to find out how well online advertising has been performing and the search company’s findings will not make pleasant reading for publishers or advertisers.
Active View, Google’s tracking metric for viewable ads, reported that 56.1% of all served ads are not measured viewable, however the average publisher’s viewability works out at 50.2%.
In a blog post where Google announced the results, the company reasoned...