Omni-channel by default
Today there are more devices connected to the internet than there are people in the world. In fact, looking specifically at mobile, the GSMA reported that global mobile connections passed the 7 billion mark in April 2014; predicting that by year-end, global connections would match the 7.2 billion global population total projected by the United Nations.
Mobile devices are increasingly becoming the first go-to device for communications and content consumption, according to Gartner. Its...