Rightmove picks Crimson Hexagon to stay on top of social

Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6.

This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days, as well as providing sentiment analysis on a gamut of news stories ranging from the royal baby to

By James Bourne, 11 March 2014, 0 comments. Categories: Campaigns, Data-driven marketing, Social Media Marketing.

Getty Images’ Hugh Pinney on embracing the unknown

Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”

The company yesterday announced a significant alteration to its business model, allowing free use of its image library through an embed tool to combat piracy.

Pinney believes the move has been a long time coming.

“I think it’s really exciting,” he tells MarketingTech. “I think we’ve sat as an industry for a long time...

By James Bourne, 07 March 2014, 0 comments. Categories: Advertising Technology, Attribution, Campaigns, Data-driven marketing.

Captify: Is search retargeting the future of advertising as we know it?

It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore. With acceptable CTR figures continuing to slide, and users becoming increasingly immune to online advertising, something had to give.

UK-based startup Captify is one of those companies looking to change things round.

While the importance of real time bidding (RTB) models increases, Captify takes it one step further by being one...

By James Bourne, 28 November 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Data-driven marketing.

One in four marketers hasn’t executed a cross-screen advertising campaign

Here’s an interesting survey result, this time courtesy of digital advertising provider Undertone: one in four marketers has not yet launched a cross-screen advertising campaign.

This isn’t to say they’ve not considered it. 84% of marketers surveyed and 92% of agencies said they were considering deploying a campaign – and none of the respondents said they were looking at decreasing their budget for it. Key benefits of cross-screen, according to those surveyed, are raising brand...

By James Bourne, 13 November 2013, 0 comments. Categories: Advertising, Campaigns, Data-driven marketing.

Analysing the fine line between marketing and data science

With more and more data at marketers’ fingertips, it’s easy to assume it makes the job of marketing a product that much easier.

You know what works and doesn’t, you know what your user base does and doesn’t like, so the likelihood of hitting the sweet spot goes up.

But as marketing gains an almost digital omnipotence, is the artistic side more swiftly dying out?

The question of whether marketing is an art or a science has been going on for generations.

By James Bourne, 11 November 2013, 0 comments. Categories: Data-driven marketing, Data Science.

Study reveals how eating popcorn nullifies effect of cinema advertising

A new research paper from Cologne University has revealed that cinemagoers who ate popcorn were less likely to feel the effects of advertising than their comrades.

This isn’t to say, however, that advertisers would much prefer movie lovers to eat crisps, chocolate or ice-cream.

The theory, according to the researchers, was that the brain’s “inner speech” – the subconscious act of pronouncing a new name – is disrupted by chewing.

The cinemagoers in the test were divided into...

Marketing folks, check your SEO ego at the door

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking out the SEO firm and have a list of credentials that you want fulfilled, the SEO firm is scoping you out as a potential client too. The relationship between an SEO firm and a client should be viewed as a...

By Nick Stamoulis, 24 September 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

IBM launches Digital Marketing Network, aims to improve CMO performance

IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data.

With a recent survey from the tech giant indicating that $83bn of sales globally slips through each year because of poor customer experience, this new offering, part of IBM’s Smarter Commerce initiative, will help to shore up some of these gaps.

Among the services offered include syndicated real-time analytics to the likes of Google...

By James Bourne, 13 September 2013, 0 comments. Categories: Advertising, Commerce, Data-driven marketing.

JetBlue Airways: Mobile vital for both customers and crew #AppsWorld

Ahead of his appearance at Apps World Europe, MarketingTech spoke with JetBlue Airways head of mobile and emerging technologies Jonathan Stephen, about the day to day life and challenges of mobilising an airline carrier

For today’s sophisticated jet-setter, their mobile device is almost as indispensable as their passport.

From all-in-one apps to electronic boarding passes, mobility is increasingly becoming an enabler for the traveller to enjoy a seamless check-in without the traditional...

By James Bourne, 30 August 2013, 0 comments. Categories: Data-driven marketing, Social Media Marketing.