Manchester United and HCL Technologies partner for ‘digital transformation’

Picture credit: MarketingTech

Manchester United has announced a 'digital transformation' partnership with HCL Technologies to analyse and enhance the relationship with the club's 650 million strong global fanbase.

The two organisations will create a United Xperience innovation lab, housed within United's Old Trafford stadium, which will essentially become an incubation pod for creating a unified fan experience and increasing engagement through building digital platforms.

HCL already has six similar hubs in...

By James Bourne, 03 September 2015, 0 comments. Categories: Data-driven marketing, Gamification, Web Analytics.

Marketing departments lead the way in big data analysis, report claims


The potential of big data for any business has been talked about for ages – but a new study shows that it is marketing departments within business that are actually making the most of such data as they strive to understand the customer.

The survey, from analysts BARC, showed that a quarter of marketing departments already have big data analysis in use today – a figure that is higher than for any other business department....

By Liz Morrell, 25 August 2015, 1 comment. Categories: Big Data, Data-driven marketing.

Big data and personalisation truly comes of age: The next steps for the CMO


On October 24 1994 the banner ad was born. Wired Magazine’s predecessor, came into being and hosted a banner ad produced by AT&T. You can still see the advert at Turning to the present day, with smart devices infiltrating ever corner of our lives, big data has come of age.

What does this mean for marketing?

Customer centricity, personalisation, and really understanding your customer are all good ingredients for...

What pure play e-commerce can learn from clicks and mortar when it comes to customer data


E-commerce companies versus ‘clicks and mortar’ retailers are constantly involved in a battle of business; a tussle over trade, and a competition over customer engagement. With changing high streets and one billion of us around the world choosing to shop online, at first glance it seems very clear that e-commerce companies will emerge victorious. But there is one area in which ‘traditional’ retailers can, perhaps surprisingly, nudge ahead: customer

By Andrew Ford, 19 August 2015, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing, E-Commerce.

Analytics tool claims to be set to revolutionise kiosk marketing


A new kiosk analytics tool could solve the logistical challenges of deploying and managing in-store mobile consumer facing devices, it is claimed.

MokiTouch 2, a kiosk software application from cloud-based software provider Moki, now includes a new Insights analytics component that it is claimed will allow marketers to measure the effectiveness of a mobile marketing campaign or instore kiosk placement. The tool will allow the tracking of customer interaction at both aggregate and...

By Liz Morrell, 17 August 2015, 0 comments. Categories: Big Data, Data-driven marketing.

Analysing increased adoption of big data, IoT and cloud in digital marketing initiatives

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Big data, the Internet of Things and the cloud are increasingly being used to support and drive digital marketing initiatives, according to a new survey released this week.

The survey, from 2nd Watch, shows that digital marketers are increasingly expanding their use of such technologies in order to support their digital marketing efforts with some diverting resources from other projects to enable such a move. It signals an...

By Liz Morrell, 30 July 2015, 0 comments. Categories: Big Data, Data-driven marketing, Marketing Cloud.

Using big data on a personal level to gain greater consumer buy-in


As consumers, our lives and identities become more and more digitised every day. The more time we spend on the Internet, the more data we produce. In 2014, Facebook users shared 2,460,000 pieces of content, YouTube users uploaded 72 hours of new video, and Yelp users posted 26,380 reviews. These statistics are not per week or even per day — they are per minute.

With every online purchase, media stream, or click-through, consumers are generating new data points that help define...

By Richard Lack, 29 July 2015, 1 comment. Categories: Big Data, Data-driven marketing, Personalised Marketing.

Classic ads shows great creative is still key - but data is increasingly important

Picture credit: consumerm1nkey/YouTube

Do you remember the Smash Martians (above), Yellow Pages’ JR Hartley and the PG Tips chimps? Such characters have become cult icons of the pre-Internet advertising days and could teach today’s internet marketers a thing or two, according to a new report from Acxiom.

The ads were amongst those most remembered by UK consumers in a poll of 2,000 people. The Smash Martians ad – for instant mashed potato no less – was remembered by 69.4% of those surveyed and was...

The evolution of personalisation: Serving tailored ads to millions around the world


From online recommendations to branding products with our very names on, personalisation has been making headlines as companies such as Coca-Cola show us all how it’s done. All leading companies have realised the importance of personalisation, delivering a catered service designed to increase loyalty and the all important return visit.

Recent research, commissioned by Criteo and conducted by eTail, of nearly...

By Jon Buss, 27 July 2015, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Consumers still get irrelevant marketing: Why personalisation is the key

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We all get a fair proportion of marketing communications we don’t want - but a new study has now quantified the amount, claiming that a quarter of UK consumers get more than 2,000 irrelevant marketing communications a year.

The unwanted communication has the potential to significantly harm brands’ efforts to engage consumers too as such companies fail to personalise their messages to better suit their customers. The 2015 State of Consumer Privacy and Personalisation report from...

By Liz Morrell, 23 July 2015, 1 comment. Categories: Data-driven marketing, Personalised Marketing.