Cool or creepy? How far to push personalisation without upsetting the consumer
With everyone extolling the values of personalisation for improving the customer experience and getting closer than ever to the customer, it can be hard to know how up close and personal to get. The danger has always been that get too personal with your offering and marketing and you may be seen as being intrusive. Be too aloof on the other hand and you may be missing a huge opportunity for your brand.
A new study from personalisation specialists RichRelevance however claims to...