Defining the ultimate wearable technology - and what it means for marketers

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I sense a revolution on the horizon. A revolution that will slow the advance of technology, but one not stopping the advance. This revolution will redefine who and how the users, consumers, customers will use the next stage of integrated (wearable) convergence technology.

Defining wearable technology

There is, as you can imagine, a broad and somewhat vague definition available of wearable technology. One definition includes the term...

By Thaddeus Kubis, 27 May 2015, 0 comments. Categories: Customer Experience, Data-driven marketing, Wearables.

Where does the affiliate marketing channel stand today?

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I recently attended a dinner with a number of peers and they all had very different views and opinions on what affiliate marketing stands for in 2015. This highlighted a niggling concern I have had for a while; the lines have blurred between what affiliate marketers have responsibility for in the digital and marketing landscape versus display, social, search, email, and so on.

Even those that work in the channel find it hard to have a unified consensus on what it actually means. If we...

By Helen Southgate, 21 May 2015, 0 comments. Categories: Data-driven marketing, Email marketing, Search Marketing.

Zuora new launch and acquisition promises big changes for the subscriber experience

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Subscriber based businesses who want to design engaging subscription experiences have a new tool at their disposal with the launch this week of Z-Insights – a new big data analytics solution from Zuora.

The new solution combines Zuora’s time-dimensional data model with technology from customer usage analytics provider Frontleaf which has been acquired by the company this week. Frontleaf’s employees will be fully integrated into Zuora’s engineering and...

By Liz Morrell, 21 May 2015, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing.

More than three quarters of companies don’t have right resources to inform digital strategy

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Do you believe that your business has the right resources to understand where it should be going with its digital strategy? A new report conducted by Forrester Consulting suggests that more than three quarters (78%) of organisations don’t.

The respondents said they did not believe that their organisations had the digital performance analytics capabilities required in order to inform digital strategy – both now and in the future.

Although those surveyed for the report realised...

By Liz Morrell, 11 May 2015, 0 comments. Categories: Customer Experience, Data-driven marketing.

Brand loyalty in digital: Lose control, but generate engagement

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A brand image used to be a thing that advertisers, PR and other marketers created. Think brands in the 80s - Levis, Haagen-Dazs, BT - they all conjure up strong brand images of men in launderettes, couples licking ice cream off each, Maureen Lipman as Beatie - even the music evoked the brand with Heard it Through the Grapevine the anthem of 1980s adland.

With brand image, came brand loyalty and of course, advocacy and sales.  This was a world of one way traffic, brand land created images,...

By Max Eaglen, 06 May 2015, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing.

Big data: A marketer’s best strategy for driving relevant personalised interactions

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Even though data is what powers the insights and actions that drive meaningful customer engagement, most marketers don’t understand how to manage – much less capitalise on – their data.

Now along comes big data. We’re not just talking about a lot of data with big data; we’re talking about data in formats like real time click streams, geo data, social conversations, and images that don’t easily fit into traditional data formats.  What are marketers...

By Carol Wolicki, 24 April 2015, 0 comments. Categories: Big Data, Data-driven marketing, Data Science.

Location-based services: How brands walk the fine line between clever and creepy

Picture credit: Flickr/Jose Manuel Rios Valiente

Imagine two people have ordered two products online and they’re being delivered today.  One gets a text from the provider which reads: “Your parcel will be delivered in the next hour. You do not appear to be at your home address. Would you like us to redeliver it or deliver to another address?” The other gets a text which reads: “Your parcel will be delivered in the next hour. We see that you are 15 miles away from your home...

By James Bourne, 17 April 2015, 0 comments. Categories: Customer Experience, Data-driven marketing, Mobile Marketing.

The correct use of data for marketers: Big, little, or nearly any thing in between

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As a dedicated integrated media and marketing technologist long supporting the advent of personalised marketing (aka database marketing, perhaps aka as scientific marketing), I clearly see the use of data, clearly see the advantages of correctly applied data, and also see the confusion that may be widespread throughout our industry when the following question is asked: “Is there a correct process, methodology for the use of data – big or little?”

Two sides of the...

By Thaddeus Kubis, 09 April 2015, 0 comments. Categories: Best Practice, Big Data, Data-driven marketing, Data Science.

Analytics to help Pizza Hut earn its crust

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As a business Pizza Hut is going through massive change as the company repositions itself for the future but one of the biggest drivers for change is likely to come from its use of analytics.

The company, which has more than 280 dine-in restaurants across the UK, has partnered with APT (Applied Predictive Technologies) in order to improve data driven decisions across its business – from pricing to capital investment – that will decide the course of the business for the...

By Liz Morrell, 24 March 2015, 1 comment. Categories: Data-driven marketing, Web Analytics.

The importance for marketers in recognising mobile app engagement

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In the past, looking at the number of downloads for mobile apps was enough to determine whether an app was successful; however this isn’t the case nowadays, with so many apps available and so many being downloaded, consumers may download apps that they never or seldom use. So the brand and app developers need to know whether its users are fully engaged with the app and the brand. Monitoring key factors such as the number of active users, the number of sessions and the amount of...

By Chris Hill, 24 March 2015, 0 comments. Categories: Data-driven marketing, Mobile Marketing.