Facebook dismisses growth decline claims ahead of IPO

Facebook has reacted quickly to claims made on the Facebook Insider blog that its stratospheric growth is finally beginning to slow down.

CNBC reported this week that the social networking giant is rumoured to be planning to go public in the first quarter of next year, with an IPO valuation rumoured to be in excess of $100bn.

However, according to figures released on the Facebook Insider blog, the site lost almost 6m users in the US and 1.5m in Canada, while...

By Matt Henkes, 14 June 2011, 0 comments. Categories: Data-driven marketing.

Google acquires social media analytics firm PostRank

Google has bolstered its social media arsenal with the acquisition of the Ontario-based social media monitoring firm PostRank.

The service is used by publishers and marketers to measure the engagement generated from content and marketing campaigns. It provides real-time data on the number of comments, tweets, bookmarks and other social responses that a particular piece of content or information has been able to generate on the social web.

With Google chief Larry Page’s ambition to firmly establish the...