Google supercharges social ads with Wildfire acquisition
Can Google set the world of social media marketing alight with its latest acquisition?
Google has acquired Wildfire Interactive, the New Zealand-based Web2.0 marketing startup, adding a much needed social element to the search giant’s digital advertising arsenal.
Wildfire employs around 400 people, running ads for at least 30 of the top 50 brands. It was acquired for a reported $350m.
The company’s marketing software allows brands to serve social marketing content and ad...