IBM launches Digital Marketing Network, aims to improve CMO performance

IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data.

With a recent survey from the tech giant indicating that $83bn of sales globally slips through each year because of poor customer experience, this new offering, part of IBM’s Smarter Commerce initiative, will help to shore up some of these gaps.

Among the services offered include syndicated real-time analytics to the likes of Google...

By James Bourne, 13 September 2013, 0 comments. Categories: Advertising, Commerce, Data-driven marketing.

JetBlue Airways: Mobile vital for both customers and crew #AppsWorld

Ahead of his appearance at Apps World Europe, MarketingTech spoke with JetBlue Airways head of mobile and emerging technologies Jonathan Stephen, about the day to day life and challenges of mobilising an airline carrier

For today’s sophisticated jet-setter, their mobile device is almost as indispensable as their passport.

From all-in-one apps to electronic boarding passes, mobility is increasingly becoming an enabler for the traveller to enjoy a seamless check-in without the traditional...

By James Bourne, 30 August 2013, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences...

By Nick Stamoulis, 09 August 2013, 0 comments. Categories: Advertising Technology, Campaigns, Data-driven marketing, Organic Search.

What are the items to measure after one year of SEO?

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign...

By Nick Stamoulis, 02 August 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

Qualitative vs quantitative: Social media to build your brand

By Peter Heffring, CEO, Expion

One of the great advantages of social over traditional marketing is that it offers the opportunity for deep customer engagement – you get an unfiltered view of what your customers think about your product or service.

This voice of the customer can be used to improve operations, and determine where satisfaction and dissatisfaction lies. Is it product price or quality? Is there a customer service issue?

To make the most of social in this way, you need to include...

#RoyalBaby: Analysing the social impact so far

It was almost inevitable that, when the time came, the royal baby’s first moments would completely saturate online, social and traditional media in the UK with almost blanket coverage.

From speculation about the sex to speculation about the name, there appeared to be plenty to discuss. And, according to social analytics provider Crimson Hexagon, the vast majority of social media posts were of a humorous nature.

Given that at 0730BST on July 22, a 45 word statement was issued to media outlets announcing...

By James Bourne, 23 July 2013, 0 comments. Categories: Data-driven marketing, Publishing, Social Media Marketing.

From targeting to conversation: When big data really gets valuable

We know Big Data presents terrific potential for marketing.  Current thinking, however, may be holding brands back from enjoying its true potential.

As in Matt Assay’s recent piece for Marketing Tech, we’re urged to use tracking and Big Data analytics for targeting and optimisation.  But actually, the biggest opportunity lies beyond targeted advertising. It lies in Big Data-powered conversations, between the customer and...

By William Corke, 08 July 2013, 0 comments. Categories: Advertising, Data-driven marketing.

Why Google’s Content Experiments API is part of the larger plan

Many marketers who want to perform split or multivariate tests have little to no budget for it. That’s the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned. The relatively full-featured tool was going away, replaced by a competent, but lacking, replacement. The move drew considerable ire, and left many marketers asking the same...

By , 12 June 2013, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.