How harnessing customer data can help you optimise digital commerce performance

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Do you know your customers? Do you really know them? Do you know each of them well enough to answer questions about a single shopper’s purchase history, demographics, and preferences? Probably not. But you can know them that well. And it’s likely you already have all the information you need to answer these questions.

The problem is, that information isn’t only in one place where it’s accessible and easy to analyse....

By Robert Brodie, 13 October 2015, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, Data Science, E-Commerce.

Understanding online behaviour key to making the most of digital marketing investment

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When trying to understand where to put digital marketing investment and budget, it is crucial to understand which route to market is the most effective for your customer base since you don’t want to be wasting investment on a path your customers don’t often tread.

A new study by TextMaster and Similar Web suggests that when broken down by country direct traffic dominates over other methods of accessing brands such as search, referral or social with direct traffic the...

By Liz Morrell, 13 October 2015, 1 comment. Categories: Branding, Data-driven marketing, Search Marketing, Social Media Marketing.

Cutting to the heart of the chatter: How brands can stand out in social

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When it comes to social media, it is of course easy for businesses to use the multiple channels at their disposal for nothing more than pre-scheduled company updates and product offers. Posts of this kind can be dull, repetitive and impersonal, and often get lost amongst the millions of conversations taking place online every day.

Certainly, marketers who are not doing all they can to ‘humanise’ the social experience they provide to customers are missing a trick. Luckily...

By Joel Windels, 12 October 2015, 0 comments. Categories: Branding, Data-driven marketing, Social Media Marketing.

Why marketers need to get more visual in a world of data overload

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In a world of data overload, the stress of trying to wade through all the information we are inundated on an everyday basis as consumers can be overwhelming. And it’s a big problem. New research by Esri UK suggests that more than a third of Brits feel stressed daily thanks to the amount of data that they receive.

And much of it is thanks to irrelevant marketing communications and spam email – a cause of stress by data overload for nearly half of all Brits (47%). The study,...

By Liz Morrell, 09 October 2015, 0 comments. Categories: Data-driven marketing, Data Science, Web Analytics.

The future beacons: Trust and engagement are key for brands

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As e-commerce – and the convenience associated with it – continues to grow in popularity, marketers are looking for experiential ways to engage with their customers to further incentivise physical store visits as well as connect the online and offline shopping experience.

Improvements to mobile internet infrastructure and the ubiquity of smartphones have allowed consumers to experience online shopping from not only their laptops and PCs but also now their phones and tablets.

By Jon Buss, 29 September 2015, 0 comments. Categories: Data-driven marketing, Personalised Marketing, Programmatic.

YouTube data addition improves Lithium’s Klout

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Lithium Technologies has furthered the reach of its online influence measurement system Klout with the addition of YouTube data to the mix. The move comes a year after Lithium’s purchase of Klout for a reported $200 million.  

The Klout Score system allows individuals and brands to gauge and track their impact on social channels which now includes nine different networks on the system – including Facebook, Twitter, Google+...

By Liz Morrell, 21 September 2015, 0 comments. Categories: Data-driven marketing, Data Science, Social Media Marketing.

Data management platforms becoming marketers' tool of choice

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Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire.

Their study show that DMPs are becoming an essential tool – rather than an early adopter advantage – for marketers who want to better organise, make sense of and activate their data. The research showed that almost three quarters (73%) of those surveyed said that their awareness and knowledge of the benefits of DMPs was...

By Liz Morrell, 17 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Branding, Data-driven marketing.

SAP claims to reinvent CRM with new product portfolio launch

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SAP has this week announced plans to unveil a new portfolio of SAP hybris tools that it claims will help businesses transform their customer relationships through simpler and yet more detailed connectivity to the customer.

The first of the trio of new products, SAP hybris Profile Solution, will the company claims, allow all customer interactions, contexts and behaviours to be captured to then create a continually evolving and dynamic profile of the customer that will allow businesses to...

By Liz Morrell, 15 September 2015, 0 comments. Categories: Advertising, CRM, Customer Experience, Data-driven marketing, Marketing Cloud.

How data-driven advertising is set to become more accurate

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Data-driven advertising is set to get more accurate than ever with the launch of a new tool from AdRoll, the company claims.

The new functionality allows brands to target new users from a data pool with similar behavioural patterns to a company’s existing customers. The AdRoll Prospecting platform works by pooling first-party data from more than 300 advertisers who have opted in to the scheme across the UK and Europe. By...

By Liz Morrell, 11 September 2015, 0 comments. Categories: Advertising, Advertising Technology, Data-driven marketing.

The CMO priority list for 2020: Data analytics, content and omnichannel

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Marketers have revealed their top priorities as they develop their businesses and new strategies over the next five years in a new report launched this week.

The report, “Media2020: Preparing for a Very Different Media Ecosystem, looks at how companies are organising themselves to meet the challenges their businesses and industries faces over the next five years as the media ecosystem continues to change at rapid pace.

The survey, of senior marketing and media decision makers, has been...

By Liz Morrell, 11 September 2015, 0 comments. Categories: Big Data, Content Marketing, Data-driven marketing.