Channel 4 gets in on AI action with contextual TV ads
UK broadcaster Channel 4’s progressive approach to content is seeping through to its ad strategy.
While publicly-owned and touting a successful on-demand digital arm, the television company still relies on good old TV advertising for a large part of its revenue. However, gains from ad spend, which makes up about 93% of its total revenue, dipped around £40m last year as a result of a TV ad market decline of 3%.
To offset this,...