The SEO/data analyst hybrid: Why you should advocate for data-driven decision making in a content-driven field

The digital landscape is continually evolving—and the major search engines regularly roll out new algorithm updates—so SEO specialists have learned to stay flexible and reactive. As the industry inches closer and closer to relying on comprehensive machine learning, data points, SEO professionals must again evolve with the times. Content was king—and in some sense, it still is—but more and more SEO professionals see the writing on the wall and are...

By William Kammer, 30 January 2019, 0 comments. Categories: Data-driven marketing, Data Science, Search Marketing.

How businesses can enhance the customer experience through digital to stay ahead of the curve

Retail has witnessed significant change in recent years as the overlap between online and in-store continues to blur. The competition has intensified as technology has created new opportunities for innovators and the overall retail landscape is now more unpredictable than ever before.

Consumers drive the charge behind technological innovation in the British retail sector; indeed, according to the ONS, the average weekly...

By Anshuman Singh, 28 January 2019, 0 comments. Categories: Customer Experience, Data-driven marketing, Personalised Marketing.

Why internal communications needs to be at the centre of digital transformation

If you sometimes wonder what your communications team actually does, apart from sharing corporate news, earnings announcements and dealing with the odd crisis you may want to think again. Often viewed as the dark horse of the business, internal communications and these wizards with words have the ability to transform your organisation and employee engagement for the better.

It’s no surprise...

By Cyrus Gilbert-Rolfe, 21 January 2019, 1 comment. Categories: Best Practice, Data-driven marketing, Social Media Marketing.

Data strategies: Fix it, don’t stitch it

The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are having to "stitch together" their data from different sources. They’re creating data Frankenstein monsters from different warehouses, assembling disparate findings, and failing to optimise decisions around the...

By Florian Gramshammer, 14 January 2019, 0 comments. Categories: Advertising, Data-driven marketing, Data Science, Email marketing.

The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing

2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part – or terrifying, depending on where you stand – is that it is only going to get bigger, with WARC estimating in September that martech spend was at $100 billion globally.

Here, we take a...

What to expect from the advertising industry in 2019: Contextual, converged, and more

With 2019 already underway, we’ve wrapped up what’s been a transformative year for adland. Technology continues to develop at the speed of light, while significant policy changes have earned our industry a spot in the media limelight – not to mention the business break ups and make ups as the market continues to consolidate.

There’s no doubt that 2019 will come with its own raft of trends – here’s what...

By Oli Knight, 02 January 2019, 0 comments. Categories: Advertising Technology, Data-driven marketing, E-Commerce.

Marketers - next year, don’t over target your audience

‘Tis the season to be jolly—not least because conference season is winding down, affording us all a break from interminable discussions about how great programmatic is if only it’d work. There will be many New Year’s resolutions pieces for marketers to digest, of course, but I’d like to offer a counterintuitive one. Next year, brands and agencies should commit to respecting their audiences to build better relationships.

In the realm of digital advertising and marketing...

By Cristina Constandache, 21 December 2018, 0 comments. Categories: Best Practice, Data-driven marketing.

Make solving data fragmentation key for 2019 to deliver a greater customer experience

What do marketers need to do in 2019 to deliver a better customer experience? According to a new industry report, it’s all about ensuring the possibility of conversion at any point in the customer journey.

The study from advertising platform provider Criteo, which polled more than 900 direct response marketers, found – to the surprise of not many – a plethora of applications and accounts marketers have to...