Brands, Bots & Banter – why marketers should chat

Imagine if brands had the opportunity to engage with consumers in ways that were not only relevant and personal but also in an environment where their added value is proactively sought out by the individual themselves. 

Let’s chat…

It used to be that the digital interactions shown on Mission Impossible or Star Trek were just mock-ups for TV or the big screen.  

However, what was once science fiction is quickly becoming fact.  We are in the age of a significant shift in computing...

By Axel Steinman, 24 October 2017, 0 comments. Categories: Advertising Technology, Automation, Data-driven marketing.

Re-imagining the 5Ps in a hyper data analytics world order

The retail industry needs to adapt to serve consumers in an omnichannel commerce environment. The amount of data generated across customer touch points and retail channels provides an opportunity for data scientists to revisit the five Ps of marketing – place, people, product, price, and promotion – and deliver a seamless shopping experience.

New generation data analytics enable retailers to calibrate an optimal mix of the 5 Ps and transform the producer-oriented business into a customer-centric...

By Opinder Sardana, 19 October 2017, 0 comments. Categories: Big Data, Commerce, Data-driven marketing.

How to become savvier with your marketing by implementing artificial intelligence techniques

Gone are the days of guessing what each individual customer wants by researching demographic populations. Take inspiration from some of the largest tech companies like Amazon, Facebook and Google who are investing large amounts of money in machine learning and AI to predict what their customers want before they even know it. Learn how to become a savvier marketer with these suggestions to improve your overall ROI and business performance.

1.       Content curation

By 2018,

By , 12 October 2017, 0 comments. Categories: Best Practice, Content Marketing, Data-driven marketing.

Spotting patterns in A/B testing: The difference between making and losing money

Wrongly interpreting the patterns in your A/B test results can not only lose you money, it can lead you to make changes to your site that actually harm your conversion rate.

Correctly interpreting patterns in results will mean you learn more from each test you run, give you confidence that you are only making positive changes, and help you turn any losing tests into future winners.

The results of A/B tests will generally fall into one of five distinct patterns. Learn to spot these patterns, follow...

By Kyle Hearnshaw, 11 October 2017, 0 comments. Categories: Data-driven marketing, Data Science.

New technology uses subliminal facial expressions to decipher human emotion and personality traits

New software from ‘artificial emotional intelligence’ (AEI) company Human has the ability to recognise and track human emotions and characteristics in real time.

The technology looks at an individual’s subliminal facial expressions, those little ticks, twitches and micro-gestures that a person is not aware that they are making, but paint a detailed picture of their mental state.

The software is the first of its kind, and looks to take a brave new step from facial...

By Colm Hebblethwaite, 10 October 2017, 0 comments. Categories: Data-driven marketing, Data Science.

The seasonal revolution has arrived

Its official – the retail Christmas trading period has arrived, with under 100 days until the big day. In the UK, the trading period generally runs from October to January, and this won’t change any time soon.

But with such a limited key shopping timeframe, many brands are looking to challenge the way the fashion industry works throughout the rest of the year – why focus only on selling cold, wintery clothes when the weather may change imminently?

Ultimately, the elements and weather...

By Hannah Kimuyu, 09 October 2017, 0 comments. Categories: Data-driven marketing, Paid Search, Programmatic, Search Marketing.

Making online dating personal

There’s no hiding from the fact that we live in a digital world. An increasing number of our interactions with friends, business associates and companies happen online and the internet has become a powerful force that has inflicted changes on every sector.

The dating industry is no exception. Rather, this particular industry is a prime example of one that has fully embraced technological and digital advancement for the better – and more specifically, to achieve its aim of helping users find their...

By James Blake, 04 October 2017, 0 comments. Categories: Customer Experience, Data-driven marketing.

Location is the most valued data for most marketers

Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important.

The rush to collect as much data as possible actually led to a lot of paralysis among organisations who suddenly couldn’t decide on the right area of focus.

Clearly all data is not created equal, so what is at the top of the priority pile for agencies and brands?

New York-based consumer behaviour and insights company...

By Colm Hebblethwaite, 13 September 2017, 0 comments. Categories: Data-driven marketing.

Adapting for success in an age of disruption

Disruption is set to displace four of the top ten organisations across every industry. But how does disruption occur?

How are challenger brands harnessing it to their advantage? And is it possible to spot a disruptor before they start wreaking havoc in your industry?

While the word disruption may be fast approaching cliché, the sentiment behind it is very real. As is the challenge of responding to young brands...

By Liz Deverell-Smith, 11 September 2017, 0 comments. Categories: Content Marketing, Customer Experience, Data-driven marketing.

GDPR: Confusion in boardrooms about what constitutes ‘personal data’

With GDPR just 9 months away, it would be reasonable to assume that boardrooms across the UK would be filled with chatter as companies decide on what their strategies are going to be.

Well that may not be the case, according to a survey by Trend Micro and Opinium of 1,130 IT decision makers operating at C-level or middle to senior management level, from large businesses (500 plus employees) from 11 countries including the US, UK, France and Germany.

While 88% of the British business leaders are confident that...

By Colm Hebblethwaite, 06 September 2017, 0 comments. Categories: Big Data, Data-driven marketing.