Walmart and Google team up for voice-enabled commerce – with Amazon in sights

Perhaps this was, in some way, inevitable: Walmart has got Amazon square in its sights after announcing a partnership with Google for voice-enabled shopping.

The partnership, which will become available in ‘late September’, will enable customers to pick thousands of Walmart items through Google Assistant. Carts can also be personalised, with Google having access to Walmart shoppers’ purchase histories, so enabling a smoother, more efficient shopping experience.

Perhaps most tellingly...

By James Bourne, 24 August 2017, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, M-Commerce.

Update or step aside: Why marketers must evolve in 2017

Fax machines. VCRs. Landlines. There’s a reason such technologies are now largely obsolete: we have faster, sleeker tools that do the job better.

For marketers, tech evolution has transformed efficacy — enabling them to use data as a basis for enhanced audience understanding and performance optimisation. Yet many are still failing to make the most of modern tech by continuing to use outdated methods.

Too often tactics are driven by teams focused on separate channels, working within different...

By Vanessa Tadier, 24 August 2017, 0 comments. Categories: Advertising, Customer Experience.

Tapping into the potential of lock screens for mobile advertising

The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes.

And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have any missed calls, or even just to tell the time.

But what if the lock screen could...

By Krishan Patel, 21 August 2017, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Mobile Marketing.

AR and VR 101: What marketers need to know today

In addition to mastering an ever-evolving landscape of social media and digital marketing tools, today’s marketers are required to have a much more in-depth understanding of existing and emerging technology than their predecessors. The rise in experiential marketing has posed a challenge in that brands are now looking to their marketing and advertising executives to integrate never-before-seen technology into in-person marketing experiences.

This strategy comes as a response to consumers, the Millennial generation in particular,...

By Steve Alexander, 18 August 2017, 0 comments. Categories: Content Marketing, Customer Experience, Video & Audio Marketing.

The key challenges of building payments into your app

Building a payments component into your app can be more complicated than you might expect.

Platforms such as online marketplaces or fintech apps require electronic money (eMoney) infrastructure because they have complex requirements that cannot simply be accommodated by a payment gateway. These types of businesses need to issue money to individual merchants or users and the ability to transfer money between accounts or rather than simply process inbound payments.

eMoney infrastructure allows for the easy...

By Anna Tsyupko, 14 August 2017, 0 comments. Categories: Commerce, Customer Experience, M-Commerce.

Meanwhile, in the real world: Why marketing data usage need not be under the microscope

Opinion Picture this. It’s the boardroom of a major brand. Around the board table are all of the C-suite: the CFO, CTO, CIO, CRO, CPO, CMO and of course, the CEO. And, despite the fact their stock price is in trouble, revenues are down, costs are on the rise, there are problems with the new product and both customers and staff are unhappy, they’re bored and have some time to kill.

The CEO turns to the CMO and says, ‘Let’s take a look at Joanne Smith of 14 Kings Avenue, Richmond, let’s...

By Jed Mole, 11 August 2017, 1 comment. Categories: Customer Experience, Data-driven marketing.

Building the consumer relationship for brands and publishers: It’s all a question of trust

Recent research from Reuters reveals most people don't trust the mainstream media and are even more suspicious of social media.In addition, research from Rakuten Marketing suggests people increasingly see advertising as being linked to fake news and mistrusted content.

Whilst lack of trust is damaging the relationship between consumers and brands, 

By Jon Cornwell, 09 August 2017, 0 comments. Categories: Branding, Content Marketing, Customer Experience, Publishing.

Fans and Followers aren’t enough: an interview with Charlotte Kennett of Lithium and Michel De Silva of Parrot

Everyone should be doing social. We all know that, it’s one of the guiding principles of digital marketing.

The problem is that although we all know that we need to do social, many brands don’t know much more than that. How do you go from getting a few likes here and there to using social media to create satisfied, passionate advocates of your brand?

For Charlotte Kennett, EMEA Marketing Manager at Lithium, the answer is seeing social media as one stage in the...

Believable product reviews build consumer trust for businesses

Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it?

Or maybe you are suddenly requested to leave a review for a restaurant you have never heard of and which on further inspection turns out to be a back-street wheelie bin compound.

Sadly, these are real-life examples of the various ruses that have eroded confidence in online reviews, even though the...

By Matt West, 21 July 2017, 0 comments. Categories: Customer Experience, Search Marketing.