Why GDPR is an opportunity
After seeing all the emerging solutions on offer at the Technology for Marketing Conference (TFM) at the end of September, I was reminded just how far technology has come in the last couple of decades, and how far it has still to go.
When I took the leap from customer services into marketing in 1989, I was hooked from the very beginning. Within a few short months, I began my Chartered Institute of Marketing qualifications.
Looking back now those learnings seem so basic compared to what is on offer today. But...