Update or step aside: Why marketers must evolve in 2017
Fax machines. VCRs. Landlines. There’s a reason such technologies are now largely obsolete: we have faster, sleeker tools that do the job better.
For marketers, tech evolution has transformed efficacy — enabling them to use data as a basis for enhanced audience understanding and performance optimisation. Yet many are still failing to make the most of modern tech by continuing to use outdated methods.
Too often tactics are driven by teams focused on separate channels, working within different...