Coca-Cola takes visitors on new brand journey with site relaunch
Do you remember when company websites were just about the product and the company? Boring, boring, boring. Brands have been on a journey to raise the bar in terms of content onsite and with its launch of Coca Cola Journey this week the fizzy drinks giant may have got there sooner than most.
The company has launched Coca-Cola Journey – what it claims is “a new multimedia platform with a greater focus on storytelling". In truth it is simply a...