Personalised marketing: A primer
We are all familiar with marketing personalisation, even if we don’t think we are. Those emails you get that recommend products or services? On site content suggestions depending on what you have recently viewed? That is all marketing personalisation, and it works thanks to some innovative tech going on behind the scenes.
This is so prevalent online now, that it has become the expected norm. It is no longer enough to simply round up your latest offers and send them over to...