Situational marketing: The rise of the hyper-personal experience
If you take a moment to pause and review the evolution of marketing, one thing is very clear: marketing has gone from big and broad to small and hyper-personal.
Once upon a time, advertisements were virtually exclusive to newspapers and yellow pages. Then, technology leapt forward and we progressed to television advertising. Next, the internet age brought digital marketing to the forefront and, with it, a whole new set of marketing opportunities.