Realising that mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile…

One of the key questions that we ask ourselves is how is mobile viewed to begin with. Many traditionalists are viewing it in the same line as print, TV, digital and even as a marketing channel;...

By Mike Saunders, 13 June 2013, 0 comments. Categories: Customer Experience.

The IKEA YouTube campaign is ingenious

IKEA offers a wide range of well-designed, functional home furnishing products at great prices. The store is hugely popular overseas and this results in great social up-take when they launch social marketing campaigns.

IKEA have launched a new social experience and this time it’s through YouTube. They kicked off the campaign with the following video:

The campaign goes on to launch a personalized 3D showroom on YouTube, which retrieves information from Facebook profiles...

I now own a plot on Mars!

This morning I received a package that contains a certificate stating that I now own a piece of land on Mars. I’m totally stoked, I’ve just bought a house and now I own land on Mars, this property thing is going really well! I’m bleak though, I left my certificate at work, so you’ll have to wait for the photograph, but in the meantime, let me tell you more:

kulula.com is celebrating its tenth birthday by looking to a potentially intergalactic future. To mark ten years in business and a...

By imod.co.za, 05 August 2011, 0 comments. Categories: Customer Experience, E-Commerce, Social Media Marketing.

Analyst firm Nielsen delves into neuromarketing

Marketing and consumer analyst Nielsen Holdings has purchased NeuroFocus, a company that specialises in measuring neural activity to gain insight into consumer behaviour.

The California-based NeuroFocus already serves a number of clients in the UK, Europe, Asia, Latin America and the Middle East.

It uses cutting edge neuroscience techniques to measure factors like engagement, consumer attention and memory retention through brainwave activity. The techniques enable marketers to understand the effectiveness of...

By Matt Henkes, 01 June 2011, 0 comments. Categories: Customer Experience, Data Science.