Humanising social: It’s not about B2B or even B2C – but people to people
The human experience is a unique one, rich with emotions and complications. Brands have been trying to imitate and relive experiences that define who we are, from some of the earliest campaigns. From the first time you ride a bike, to your first kiss, companies like Coca-Cola have been finding different ways to connect with their audience since the 1920s.
With the onset of social media, more and more brands are being asked...