Salesforce state of marketing report: Customer experience and engagement key
Picture credit: Salesforce
Marketers are now using customer satisfaction and customer engagement as their top measures for success, according to a new report from Salesforce released this week.
The Salesforce 2016 State of Marketing report, which was based on a survey of 4,000 marketers globally, also found that nearly two thirds (65%) of marketers have adopted a customer journey strategy as they increasingly realise the importance of customer journeys to successful strategies. 88% said that a customer...