PageFair: Seven recommendations on how to approach adblocking

Adblocking is still the bane of many publishers and advertisers' lives, with the rising software use set to cost the industry $27bn (£18bn) in lost revenues by 2020. It's certainly a big deal in the UK, where adoption has increased by 82% in the last year.  

Two bodies been trying to counteract this threat are anti-adblocking solution PageFair and Digital Content Next. They...

By Rachael Power, 24 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Smarten up your brand engagement strategy ahead of Father's Day

Celebrating Father’s Day is now an established way for children of any age, across the world, to show the man in their life that they care. Following in the footsteps of an increasingly popular and commercialised Mother's Day, it is no surprise that in recent years, shoppers have increased spending on Father’s Day gifts annually.

For brands, Father’s Day is a fantastic opportunity to boost sales and drive takings for the first half of the year.

By Sakina Najmi, 19 May 2016, 1 comment. Categories: Advertising, Customer Experience.

Poor digital experiences lead to lost customers, research suggests

A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.

With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.

Customer churn is seen as the number one fallout for more...

Pushing content at consumers doesn’t work, report finds

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do.

In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of consumers take action to avoid seeing or receiving ads and two-thirds do so regularly.

57% of millennials blocked ad content because it was too pushy

More than half (55%) of consumers say such content is not...

By Liz Morrell, 18 May 2016, 0 comments. Categories: Advertising, Content Marketing, Customer Experience, Data Science.

Why local may be the best place to start your marketing campaigns

(c)iStock.com/Sasa Nikolic 

Sometimes it’s cool to be old school. Vinyl record players, moustache wax, instant film and cameras; all you have to do is take one look around your local Urban Outfitters to see how certain anachronistic trends and technology manage to find a relevant niche in modern times.

Digital marketing, however, is not one of those things. It’s constantly moving and evolving and those who continue to embrace old ways of doing things are quickly...

By Manish Patel, 16 May 2016, 0 comments. Categories: Advertising, Customer Experience.

Quality of digital advertising is on the increase

(c)iStock.com/xijan

Digital advertising quality has seen significant improvements compared to last year, with more online ads in-view, fraud rates down and risk to brand safety also both at their lowest level in Q1 2016 than in the previous four quarters of 2015.

The results of the Q1 2016 Media Quality Report from Integral Ad Science showed that 57% of ads were deemed to be in view whilst 5% of ads were fraudulent. Brand risk – the percentage of impressions found next to content that poses a significant brand...

By Liz Morrell, 13 May 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Five ways marketing automation is ruining your customer relationships

(c)iStock.com/Stepan Popov

With a plethora of marketing tools available to help automate mundane tasks, it has become easier to be less hands-on when it comes to executing marketing tactics.

On average 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology. While these tools can be useful, developing customer relationships with a human touch and customisation is still important.

Here is a list of common mistakes businesses often make when...

By Shaun Haase, 13 May 2016, 2 comments. Categories: Automation, Customer Experience.

Why excellent customer service goes beyond having a ‘fancy app’

(c)iStock.com/s-cphoto

Businesses of all sizes need must have unified, defined customer experience and digital strategies to properly cater for the modern day customer’s needs, according to a recent report from Forrester Consulting.

The paper, commissioned by SugarCRM and Squiz, outlines how digitally mature businesses are succeeding...

By Rachael Power, 04 May 2016, 0 comments. Categories: Best Practice, Customer Experience.

Oracle acquires energy data specialist Opower

(c)iStock.com/maybefalse

Software giant Oracle has announced it has entered a definitive agreement to acquire Opower, a deal valued at $532m (£361m).

Opower was founded in the US in 2007 and has a UK presence. Utilities company E.ON began using the company to provide a ‘saving energy toolkit’ to customers last year.

The company’s big data tools analyse the behaviour...

By Rachael Power, 03 May 2016, 0 comments. Categories: Big Data, Customer Experience.

What marketers need to know about real-time personalisation

(c)iStock.com/Linda Bullens

50 years ago, a unique, real-time personalised customer experience was the norm. You loyally entered your local store, were served by a brand who knew your preferences, offered help, and could reserve, deliver or sell goods in a way that suited you. Today, consumer expectations haven’t changed, but their purchasing channels have.

Real-time personalisation goes further than the personalised email marketing you often find from brands online. It means being able to serve...

By Matthieu Chouard, 15 April 2016, 0 comments. Categories: Customer Experience, Personalised Marketing.