Marrying data and customer experience: Personification in your marketing strategy
If like me you’re starting to think about your 2016 marketing strategy there are a couple of key statistics you should keep front of mind:
- 89% of companies expect to compete mostly on customer experience by 2016 (Gartner).
- 90% of the world’s data was created in the last 12 months.
These stats will play an important part in your strategy because today’s ultra-connected consumer expects a brand experience to be centred on their personal preferences. This means that to...