Forrester’s: 2018 will see chief growth officers replace CMOs
Forrester have released their predictions for what 2018 will hold, ranging from retail to GDPR.
In the world of CMOs, the company has predicted that marketing meetings in 2018 are going to dominated by one word: ‘growth’.
But not normal growth, CEOs are all going to be after the elusive ‘disruptive growth’. In a commercial landscape coming to be defined by rapid consumer-driven change, CMOs will be under pressure to make sure their organisations stay ahead of the...