8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.

Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). 

This concern about intrusive data gathering and disconcertingly personal advertisements appears to...

Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

Study underlines consumers’ concern over fake reviews

Smiley faces with a tick next to a happy face.

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

Accenture acquires Jixie’s intelligent digital marketing platform

Accenture has agreed to acquire the business of media and marketing technology company, Jixie.

Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song - the firm’s tech-powered creative group - helping Indonesian clients deliver more personalised experiences to enhance customer engagement for sustainable business growth.

Headquartered in...

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

Omnicom Media Group partners with logistics app Glovo

A Glovo worker cycling through a park.

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. 

The announcement marks the first partnership between Glovo and an agency holding company. 

Founded in Barcelona in 2015, Glovo is one of the world’s...

Nearly 95% of internet users use social media platforms

The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising.

According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, or 4% more than last year.

Social Media Users Growing Faster than the Global Internet Population

Although the...

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...