Using martech to prevent a poor digital customer experience
“Content” – as Bill Gates once famously said - “is king.” And yet, despite this, 83% of marketers claim to struggle when it comes to creating and managing content that can be rapidly released across their digital platforms. The digital experience management (Digital XM) systems most organisations use are complex, expensive, and outdated, holding businesses back from creating the ideal customer experiences (CX) that result in sales and provide insights into customer...