In addition to mastering an ever-evolving landscape of social media and digital marketing tools, today’s marketers are required to have a much more in-depth understanding of existing and emerging technology than their predecessors. The rise in experiential marketing has posed a challenge in that brands are now looking to their marketing and advertising executives to integrate never-before-seen technology into in-person marketing experiences.

This strategy comes as a response to consumers, the Millennial generation in particular,...

Social caving – a visual tale – I can see it now…

Some 45,000 years ago, groups of world citizens gathered together in a variety of caves. These caves were spread across the earth and included wonderful scenic locations now known as Eurasia, Europe, Indonesia, Africa, South America, and Australia.

The groupings included hunters, gatherers, and yes, communicators. These bloggers of their time did their communicating by using art—some crude, some fine, and most spread anywhere in...

There is little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, through to its implementation, there are five critical issues that need to be dealt with to ensure its successful deployment, adoption and usage.

Gathering the business requirements for such a solution can be a challenging task that can dictate the success or failure of a project.

The solutions available, digital asset management, content...

Do all recommendations carry equal clout? The short answer is no - but by taking a closer look at who is saying what, it is possible to identify your top brand advocates.

With so many purchases being fuelled by recommendations from friends and family, it is easy to see why word-of-mouth marketing is such as powerful force. After all, who hasn’t booked a holiday, visited a restaurant, watched a TV show or had their car serviced at a local garage after hearing about a positive experience from someone they...

Recent research from Reuters reveals most people don't trust the mainstream media and are even more suspicious of social media.In addition, research from Rakuten Marketing suggests people increasingly see advertising as being linked to fake news and mistrusted content.

Whilst lack of trust is damaging the relationship between consumers and brands, 

Having issues with traffic to your WordPress blog? In all honesty, you aren’t alone. The Internet is a vast, chaotic place - it’s all too easy to get lost in the noise.

Here’s the thing. That old saying, that if you build it, they will come? That doesn’t apply to the Internet. If you want people to visit your site, you need to make the effort to bring them in - which means you need to evaluate where you might be going wrong in terms of traffic.

Your content is poor

It should go without...

Everyone knows PowerPoint. The presentation software is quite simply one of the most ubiquitous and well-known business tools in the world.

From school to tech conferences, the average person has likely sat through a staggering array of PowerPoint presentations in their life.

Is the reason behind this ubiquity the fact that the software is so well established and people don’t that any alternatives exist? Or, is it because PowerPoint is the best option?

Well, the big brains of Harvard’s Department...

The changing expectations of the customer is forcing many organisations to rethink how they market their brands, their goods and their services. How they are going about this could be referred to as marketing transformation. Akin to digital transformation, marketing transformation is concerned with bringing value to customers via a better and fuller customer experience (CX).

To provide better CX, you need to create a holistic and unified experience...

As marketers increasingly look to segment their customer base into smaller and smaller distinct units, localisation becomes a key part of any country spanning campaigns.

Ask any marketer about localisation and they will likely tell you that is an important way of engaging consumers. A new survey by translation technology and services company SDL, however, shows that there can often be a discrepancy between what is said and what is done.

While 94% of the marketers surveyed agreed that un-localised content can...

As early as the 1990s, Microsoft and other tech companies were offering primitive web conferencing and webinar software options – but this soon ballooned into an industry in its own right.

Webinars and virtual meetings used to be a quick and easy way of connecting with geographically dispersed teams, delivering integrated internal communications, and providing training no matter the location. But their use in sales and marketing now means they are a powerful tool for business growth, and can be a key...