Why you should put people first with branded content
Nowadays the world is awash with publishers. News and entertainment broadcasters generate content to be disseminated across TV, print, and online; friends and family post personal histories on our social platforms, and of course brands have looked to connect with their audiences in a similar way.
This took the form of advertisements originally, but more recently brands have looked to grow audiences by marketing to the public through content production.
Naturally we react to these different publishers in a...