Why even the biggest brands are favouring the power of micro-influencers

The rise of social media has seen a big increase in the use of brand influencers. In the last two years, “influencer marketing” as a search term on Google Trends has risen by 400%. But working with the right sort of influencer is critical – you must choose one which fits well with your brand and has an authentic voice. Biggest is certainly not always best when it comes to influencers.

Pepsi’s controversial...

Why brands have been left wondering how to make friends and manage influencers

At the Cannes Lions festival in June, Unilever’s CMCO Keith Weed demanded urgent action to rebuild consumer trust before, like an ephemeral puff of smoke, it’s gone forever.

Unilever’s focus is on retaining trust amidst the rapid rise of influencer marketing and the concomitant issues of transparency, integrity and measurement. Now brand marketers everywhere are sharing the FMCG giant’s concerns and...

By Pau Sabria, 20 August 2018, 0 comments. Categories: Branding, Content Marketing, Customer Experience, Influencer Marketing.

CMA probe to ‘name and shame’ celebrities in breach of influencer guidelines

The UK’s Competition and Markets Authority (CMA) has begun an investigation into whether celebrities and influencers on social media are making paid promotions sufficiently clear.

Guidelines enforced by the Advertising Standards Authority (ASA) require influencers, who can have millions of followers, to clearly disclose commissioned or incentivised posts with tags such as ‘#ad’ or ‘#sponsored’. As part of the investigation, the CMA has contacted a large number of influencers -...

The new search trends e-commerce marketers should embrace

From search engine algorithm updates, to new technology permanently altering user behaviours, the search marketing landscape is constantly evolving.

These evolutions keep us on our toes and, for savvy marketers, present an opportunity to ensure their clients always have the edge over their competitors. Recently, the biggest disruptor to the industry has almost certainly been the advent of voice and visual search – changing SEO forever.

These new search technologies are particularly pertinent in the...

By Paul Delaney, 13 August 2018, 0 comments. Categories: Content Marketing, Organic Search, Paid Search, Search Marketing.

Twitch-based influencer marketing platform PowerSpike lands $500K as esports boom

Do the names shroud, tfue, dakotaz and ninja sound familiar?

Probably not, but they are some of the top 10 most-watched gamers on the Amazon-owned live-stream platform Twitch, and together they racked up over 10m in viewing hours in just the first week of this month.  

Ninja in particular - a self-titled “professional Battle Royale player” - accounted for 4.8m of those hours alone, and recently surpassed landmark 10m Twitch followers who currently...

Taipei’s Appier launches AI-driven content marketing platform

A Taipei-headquartered artificial intelligence (AI) solutions provider called Appier - which serves brands including Nivea, Carrefour, Audi and Japan’s Softbank - has launched an automated content marketing platform aimed at delivering personalised messages across multiple channels.

Dubbed AIQUA, and following the recent acquisition of Indian content marketing startup for an undisclosed fee, the platform will be available to marketers across the APAC (Asia Pacific) region allowing them to preemptively...

By Mark Jones, 07 August 2018, 0 comments. Categories: Advertising Technology, Automation, Content Marketing.

Four key aspects of customer review management that marketers need to know

Every day the customer experience becomes more important to brands who aim to capture their audience’s attention. A better CX can be the competitive advantage a brand needs to push themselves above the crowd, considering the fact that 86% of customers would be willing to pay more for a better experience with a business.

Smart marketers know that honest customer reviews are

By Manish Dudharejia, 01 August 2018, 0 comments. Categories: Content Marketing, Customer Experience, Search Marketing.

Consumer 2.0 – how the internet changed everything

Some of the fresh-faced marketing grads reading this will be too young to recall the biggest shift in consumer behaviour for generations.

It happened right under our noses, and if like me, you’re long enough in the tooth to remember a time before smartphones and super-fast broadband, you lived right through it.

Back then, people didn’t all carry powerful supercomputers around in their pockets. When you needed to buy something, you’d ask a salesperson for advice. And the role of CMO was...

By Abe Smith, 31 July 2018, 0 comments. Categories: Campaigns, Content Marketing, Customer Experience.

How to let influencer marketing ease the death of display ads

What do shag carpets, landlines, and display advertising all have in common? The heyday for each has long since passed. And in the case of display ads, a shiny and new alternative — one that blends word-of-mouth buzz with high frequency — has emerged: influencer marketing.

It’s easy to understand why influencers have more reach than website banners or YouTube adverts. Our company did a joint study with Nielsen on consumer conduct, and we found that

Is artificial intelligence in need of a rebrand?

When we think of cutting-edge technology, it’s usually in a positive context. New technologies are exciting, futuristic and belong in Hollywood’s biggest blockbusters. So why has artificial intelligence (AI) gained such a bad reputation?

Jaywing Intelligence recently conducted research into Twitter conversations about AI - exploring whether the negative media content around ‘robots stealing our jobs’ was fake news. It found that data scientists are principally concerned with the...

By Alex Craven, 10 July 2018, 0 comments. Categories: Advertising Technology, Branding, Content Marketing.